Workshop Wednesday: Neurochemical Advertising [post-COVID, post-PROTEST ]
About this Event
We are all experiencing revolutionary changes through massive civil unrest and COVID. As a result, companies’ imagery and brand messaging must change to remain relevant in a rapidly changing marketplace. Neurochemical ADVERTISING [post-COVID, post-PROTEST ] is a revolutionary, hour-long webinar which reveals many new approaches to a rapidly changing marketplace. The workshop is specifically designed to usher small to mid-sized businesses into their new age.
In this workshop, we’ll discuss business survival skills, including:
– Optimal approaches to advertising.
– Simple, yet effective branding adjustments for words and images.
– Choosing the right photographer.
– Neurochemically cutting through media noise and clutter.
– Why neuroscience is more important than psychology, specifically in this day and age.
– Why WOM (Word-of-Mouth) Advertising does 5x better than any other form of media.
This event is free for NAWBO members! Use your personalized discount code during registration.
About our Speakers
8Grape is a small group of industry experts in the fields of advertising, design, and visual media who are helping small to medium-sized businesses understand how to market post-COVID, post-protest.
There is a huge gap between how successful companies market themselves and how everyone else does. This is why 50-80% of all new businesses fail within the first 5 years. In this workshop, we’ll discuss how and why some of the most successful companies use the above strategies and techniques.
Julien McRoberts has 15 years of experience working as a professional photographer/producer for notable clients, such as Jeff Bezos (CEO of Amazon), The National Geographic Traveler, and the Georgia O’Keefe Museum. Julien was recently named one of NYC’s Top 10 Lifestyle Photographers in 2019.
Breuk Iversen has been branding, designing, and copywriting for NYC for over 25 years. Notable clients include kate spade, fw|BK, COACH, and more. Inspired by SoHo and the E. Village, he pioneered promoting Williamsburg | Brooklyn as an American cultural hotspot before the borough tracked tourism numbers in 2001.
Lara Kisielewska has run a successful NYC graphic design firm for almost 30 years and is a past President of the National Association of Women Business Owners NYC Chapter. Lara has been on the Board of the Graphic Artists Guild since 1998 and is currently National President.
(Wednesday) 3:00 pm - 4:30 pm