Virtual Connect & Learn: The Essential Marketing Step Most Overlooked

Are you throwing money at marketing campaigns and crossing your fingers they’ll pay off? Do you have a plan in place that can help you analyze and track the success of your marketing efforts? A comprehensive marketing strategy is crucial to the growth, sustainability and success of your organization. Taking time to map out basic, short-term and long-term goals that are drawn from market research and formulating the specific actions you’ll take to monitor and assess progress can help you create momentum for your organization, achieve maximum profit and lead your organization to success.

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Presented by Amanda Parker, NAWBO Indianapolis

Amanda Parker is the President and Owner of Collective Alternative, a full-service marketing, advertising and public relations firm that focuses on small business. Parker is a seasoned strategist, marketing expert and business owner with over 20 years in the field. Since starting Collective Alternative, Parker has garnered public attention by way of major media publications and notable organizations. She’s been named “2016 Avatar of the Year” by the National Association of Women Business Owners (NAWBO), featured as one of the “Leading Women in Business: Indianapolis” for marketing in Forbes, Fortune, Entrepreneur, and O, The Oprah Magazine and consistently leads Collective Alternative to higher rankings on Indianapolis Business Journal’s List of Top 25 Public Relations Firms four years running.