Register now About this Event
We have all been contemplating how a pivot, rebrand or reimagination of our products and services will respond to a new world. But which one to choose? Which one is going to bring you more sales, more profits and therefore more money? Your gut tells you Scenario A makes the most sense because it solves a current need for your customer or Scenario B allows you to reach more people nationally or internationally because everyone is consuming online. But you are not sure.
Consider using numbers to help you make the decision! There are two key metrics that you have to manipulate to hit a certain revenue or profit goal, the quantity of sales and the price of the product or offering. In this session, you will learn a framework to calculate the right mix of products/services and pricing to achieve your target profit goal.
During this session you will learn:
– how to price your new products or services for profitability
– how to choose a pricing strategy for your small business
– how to set marketing and sales goals based on business goals
About Our Speaker
The Art of Money Matters is led by its President and Chief Financial Officer, Tricia M Taitt, who has a strong track record of managing and improving the financial operations of growth-oriented, small to mid sized companies in both the for-profit and not-for-profit sectors. Ms. Taitt is adept at helping senior leaders decode the numbers so that they can better understand their business and make strategic decisions more confidently.
After spending eight years on Wall Street as an equity markets sales specialist and corporate finance manager at industry powerhouses such as Merrill Lynch and Citigroup, Ms. Taitt realized that her core finance and accounting skills were highly transferrable to small and mid sized companies, which is where she could make a bigger and more personally rewarding impact. With this inspiration, Ms. Taitt started offering her financial consulting services and officially formed The Art of Money Matters, in 2014
Ms. Taitt holds an M.B.A. from The Fuqua School of Business of Duke University, and a B.S. in Economics with Finance concentration from The Wharton School of the University of Pennsylvania.
(Thursday) 12:00 pm - 1:30 pm