July Lunch & Learn: Selling Through Storytelling
Event Details
The next installment in our monthly Lunch & Learn series where we feature a current NAWBO member as the guest speaker, educating other women business owners in her area of expertise.
One thing all business owners have in common is their need to generate sales. But, if you’re like a lot of business owners, you may not feel like a natural-born salesperson. In fact, selling your product or service is the thing you like least about running your own business. But you can’t avoid selling if you want your company to be a success.
There’s a better way, which is easier for you and more engaging for your customers. All you have to do is tell a good story.
Business development expert Jody Sutter will show you how powerful a sales tool storytelling can be. She honed her own storytelling skills over more than two decades as a business development leader at some of the best-known marketing agencies in the country (learn more at www.thesuttercompany.com). She discovered early on that a compelling story is more effective than anything else for communicating value and creating a competitive advantage, especially when selling abstract services like marketing and advertising.
This talk is ideal for owners of services businesses who dislike “selling” (as they know it) yet struggle to differentiate their firms. They’ll discover how to tap into their innate ability to persuade through story and how to apply basic storytelling techniques to marketing and sales materials.
BRING YOUR OWN LUNCH AND BEVERAGE.
Curated by Noreen Sumpter, Personal Life Coach and VP of Member Engagement. Get your time in the spotlight! Contact noreen@noreensumptercoach.com if you’re interested in being a NAWBO Lunch & Learn speaker.
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