Doing something they’re passionate about is the key driver for women who start their own businesses, cited by 92% of those surveyed by NAWBO and Web.com. Being their own boss and having higher earning potential followed, while flexibility and family were at the bottom of the list. The study found that 93% of women entrepreneurs see a bright future for their businesses this year, and 88% think more women will become business owners over the next 12 months. Forbes