Why did you choose this particular business/industry?
“I come from a graphic design / branding background, but after some time in the field I got restless. Though it was creative, I felt unfulfilled. After a stint collaborating with projection mapping artists and working on events and in spaces, I discovered my love for creating large scale experiences that impacted others. Leveraging my graphics foundation with the rise of experiential marketing, I found a way to merge design, art, performance and technology through experiential design!”
Who is your ideal client?
“Brands, PR / marketing agencies and organizations who are forward-thinking, innovative and willing to take risks to express their ideas to the world. Social impact is bonus. Specific examples: Anything Louis Vuitton; their pop ups blow my mind. I’m also excited by Rihanna’s fashion and beauty brands; she’s always pushing the envelope on creative and inclusivity in her runway shows. At some point, I’d love to do stage design for bands or performers!”
What would your clients say about you?
“In testimonials, my clients say: I’m a passionate and dedicated creative director, with strong vision, expertise and professionalism. Flexibility to provide solutions when challenges arise (live events!). Delivering smart, beautiful design and experience elements.”
What do you love about your life?
“I love that life is an adventure… living in New York, being a boss and doing what I do, every day is a unique experience. Even with its ups and downs, I am grateful for the lessons learned and the people that are a part of it. I’m finally at a place in life where I’m manifesting my dreams by being me, rather than try to conform to what I’m not.”