19 Jun Vanessa Matthew
Brazen Marketer is a marketing consultancy for professional service providers and nonprofits. It was created from a desire to understand marketing. Then, to share that understanding with others when it began as a blog in 2007.Now, it is a consultancy based in New York City. Marketing services include marketing coaching, remote consulting sessions, brand strategy, website design services, content writing, email marketing services, and social media marketing.
Brazen Marketer challenges clients to think about marketing their business in new ways. Clients are also pushed to make marketing decisions based on research, not haphazardly.
The goal is the leave brands and their owners better off. It is to let brands and the people behind them authentically express themselves. A way that connects with people through marketing and a sound brand strategy.
Most importantly, clients learn how to speak to their clients in a way that makes them feel heard and understood.
Why did you choose this particular business/industry?
“I’ve been engaged in some form of marketing or another since I was in high school when I started my own cake business to pay for college applications at 15 years old. My cake brand was called, Divine Cakes.”
Who is your ideal client?
“A professional service provider motivated by the desire for achievement. Someone receptive to marketing being a process-oriented discipline and field.
A business owner who doesn’t look at marketing as a commodity, but values a seasoned marketer with a thoughtful approach to marketing a business.
Those who can communicate what they want and allow me to bring my expertise to the table.
Most importantly, someone who will not try to negotiate way below my rate or believe that marketers should guarantee results in order to be paid for their efforts.”
What would your clients say about you?
“My clients speak very highly of me. I haven’t had a negative review yet. Clients have said that:
I show a personal interest in their success and that they enjoy working with me. Clients have also told me that I’ve given them brands they’re proud of showing off.
Most recently, two clients praised me for a wonderful experience. They highlighted my professionalism and passion for marketing.
Clients have also called me a Godsend, with one client so happy with the work I did for her she began to cry.
Better yet, one client said, and I quote, “”You know you’ve found something special when making that monthly vendor payment is more of a celebration than a pain point.”
What do you love about your life?
“I love that I have many people in my life who love and care about me.”