To the Next Level and Beyond


An American fitness industry entrepreneur once said, “Get comfortable being uncomfortable, that’s how you break the plateau and reach the next level.”

As women entrepreneurs, we are always thinking about our “next level.” For some, it might mean taking out a loan to start your business, hiring your first employee or leasing office space. For others, it’s reaching the $1 million or more mark in annual revenue, launching new products and services, expanding into new territories or even taking your business global.

Sure, the journey to reaching your next level might feel uncomfortable at times, but it’s always worth it in the end. In fact, a recent article in Forbes magazine says that feeling uncomfortable is the key to success. “While it may not feel like it in the moment, a little bit of discomfort goes a long way in terms of personal development. No one likes feeling uncomfortable, but it’s a big part of improving your performance, creativity and learning in the long run.” The article goes on to say that putting yourself in new and unfamiliar situations triggers a unique part of the brain that releases the natural happiness chemical dopamine. “Here’s the mind-blower; that unique region of the brain is only activated when you see or experience completely new things.”

So, go ahead and plot your course to the next level. Dream big. Be confident and never underestimate your potential. Network, network, network. Get feedback to validate and enhance your business ideas. Keep learning and growing. Surround yourself with smart people and resources. Be authentic. Be an expert in something. Don’t hesitate to ask for what you need. Support one another and don’t go it alone.

In this issue of NAWBO ONE, we offer valuable content on reaching your next level. For one, we have tips on accessing the capital you need to grow. We also have a member spotlight—in honor of Mother’s Day—on mother-daughter NAWBO members who have successfully blazed their own entrepreneurial trails. Additionally, we highlight international events, one hosted by NAWBO and the other attended by NAWBO delegates—that are advancing women’s entrepreneurship around the globe.

Lastly, our National Women’s Business Conference 2018, September 23-25 in Spokane, Washington, is designed to give you the connections, tools and inspiration you need to grow personally and professionally. From the keynote speakers to the breakout sessions to the exhibit hall, and everything in between, this event is a must-attend for every woman entrepreneur looking to move beyond a plateau and reach the next level. I hope to see you there!

—Kathy Warnick

2017-2018 Board Chair

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