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Welcome to NAWBO NYC’s Small Business Bootcamp 2017.

We are thrilled to be welcoming you on February 24th and invite you here to review all the amazing Speaker Sessions and Roundtable Session Leaders.

Our main “Speaker” Sessions are open to everyone on the day. “Roundtable Sessions” are small interactive workshops for eight people each. Places for each session are on a First Come First Served basis. Please sign up below NOW if you wish to reserve a spot for a specific session by selecting the link that is next to the session you are interested in. You will be able to sign up on the day of the event too, if there are spaces still available for that session. Please note that most Roundtable Leaders are doing two sessions each, so if one session is full, then another may still have space.

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Jump Links

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Session 1: 10:30–11:30

Session 2: 11:45–12:45

Session 3: 2:00–3:00

Session 4: 3:15–4:15

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Session Theme Key:

 

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Development & Growth

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Operational Efficiency & Excellence

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People & Leadership

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8:15–9:00

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Breakfast/Registration

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9:00–9:15

6th Floor

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Opening Remarks

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Sophie Wade, NAWBO NYC – President
Elizabeth Foster, NAWBO NYC – VP Programming

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9:15–10:15

6th Floor

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KEYNOTE

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How Habits Make Our Lives – and Our Businesses – Happier, Healthier, More Productive, and More Creative

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Gretchen will give insights into how to make and break habits; why habits are worth cultivating; how to understand yourself so you can set yourself up for success, even if you’ve failed before—with special emphasis on work/entrepreneurship.

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[toggle title=”About Gretchen Rubin” state=”off” style=”solid” icon=”user”]

Gretchen RubinGretchen Rubin is the author of several books, including the blockbuster New York Times bestsellers, Better Than BeforeThe Happiness Project and Happier at Home. She has an enormous readership, both in print and online, and her books have sold more than two million copies worldwide, in more than thirty languages.

On her popular weekly podcast Happier with Gretchen Rubin, she discusses good habits and happiness with her sister Elizabeth Craft; they’ve been called the “Click and Clack of podcasters.” Her podcast was named in iTunes’s lists of “Best Podcasts of 2015” and was named in the Academy of Podcasters “Best Podcasts of 2016.” BuzzFeed listed Happier in “10 Life-Changing Things to Try in June” and the New Yorker said, “Their voices remind you that life is a human project that we’re all experimenting with.” The podcast consistently ranks in the iTunes Top Charts. Fast Company named Gretchen Rubin to its list of “Most Creative People in Business.”

www.gretchenrubin.com

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10:30–11:30

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Session 1: Pick One

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10:30–11:30

6th Floor

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FEATURED SPEAKER

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Collaboration – Why We Must Do Business With Each Other!

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Women are starting and expanding small businesses at warp speed, however, we often overlook the importance of collaboration. From product purchases to acquisitions to expert advice, we are often more powerful than we think when do business with each other. Linda Spradley Dunn shares her story on how women lifted her up and propelled her to success.

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[toggle title=”About Linda Spradley Dunn” state=”off” style=”solid” icon=”user”]

Linda Spradley Dunn spent fourteen years at IBM where she received numerous awards and moved quickly through the ranks but always knew she would one day be her own boss. Armed with world-class training and a disciplined sales technique that placed customers at the center, Ms. Spradley Dunn stepped out on her own.

Twenty years later, after numerous companies, Ms. Spradley Dunn commands the ear and marketing dollars of Fortune 500 companies that seek her advice on multicultural marketing strategies and want to connect with a powerful network of multicultural, affluent and influential women.

Ms. Spradley Dunn has been profiled by Crain’s, Essence magazine, Fox News, Huffington Post, Black Enterprise, the Steve Harvey show and many others.

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10:30–11:30

6th Floor

 

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Panel

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Technology in Small Business – How Can You Make It Work?

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“Slow But Steady Wins The Race” is no longer the operational model for small business.  How can you speed things up and still get it right?  Learn to use and love modern technology!  What does that mean?  It depends on what you need!  Come hear a lively discussion to find out more.

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[toggle title=”About Chara McGill, Marc Neer, and Sarah Johnson” state=”off” style=”solid” icon=”user”]

Chara McGill

Chara McGill is the owner of The RMG Group, which provides internal accounting support to small business.  As an expert in small business internal accounting operations and the owner of her own small company, she has a deep understanding of the myriad operations issues and concerns confronting small business owner-operators.

She is a 25+ year veteran in the industry, with a special focus on developing systems and processes around best practices, procedures and efficiency.  Why do it the long way if there’s a short way?  For the purpose of “self preservation”— for herself and her clients — she has jumped into use of modern technology with both feet.  She looks at how small business operations can be optimized through the internal accounting process….what’s the best way to count those beans?  She applies the concepts of “fail fast”, workarounds, and the 80-20 rule to testing, implementation and adoption (or rejection) of new tools.

If all of that sounds overwhelming, it only feels that way until you get started.  It’s great to have a cheerleader in your corner, and that’s what Chara does with her team and for their clients.

www.rmgbookkeeping.com

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Sarah Johnson

From 2006 to 2012, Sarah owned a small business in Southern California. She worked as a consultant to small-to-medium sized businesses trying to reconcile the promise of their “out of the box automated bookkeeping/inventory/website solution” with a reality that required far more time, preparation, work, and training than they’d been promised.

After moving to New York in 2012, Sarah graduated from Columbia University with a degree in Classics, while working part time as an Accounting Technologist for The RMG Group. Her role at RMG has been similar to that of her consulting days: Building the tools to bridge the gap between software and users.

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10:30–11:30

5th Floor

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Roundtable

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How to Communicate Strategically in Every Space You Enter, Saying YES

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Jeanne will train participants to think on their feet and reduce downtime experienced with stress and conflict. They will learn to use YES to communicate with confidence and brevity. Less time in conflict means MORE time adding value to your work.

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[toggle title=”About Jeanne M. Stafford” state=”off” style=”solid” icon=”user”]

Jeanne M. Stafford is a Professional Speaker and Communications Trainer.  Jeanne’s clients learn to communicate what they want to say, when they want to say it.  They learn to communicate succinctly and to make the impact they wish in every space they enter by thinking and saying YES.  In addition, clients learn to be resilient in the face of conflict and establish strong, ongoing relationships at work and at home.

Jeanne brings her accrued wisdom from her work as a political fundraiser, her time navigating the politics of special education with a child with special needs and her passion for improv comedy which she has been studying and performing for 18 years.

She is the host of Jeanne Stafford’s Networking Dinner in New York City, where she presents guest speakers and facilitates conversations to give guests the tools to become more successful communicators.

http://jeannemstafford.com

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10:30–11:30

5th Floor

 

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Roundtable

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Marketing to the Big Three – Baby Boomers, Gen X and Millennials

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Before you can embark on a marketing program to attract any generation, you need to understand what motivates them. In this session, take a deep dive into the nuances of Baby Boomers, Gen X and Millennials and how to market to each cohort.

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[toggle title=”About Nancy Salamone” state=”off” style=”solid” icon=”user”]

Nancy Salamone is a successful marketing and sales executive with in-depth knowledge of generational marketing. Ms. Salamone is also an author, speaker and advocate for women’s economic empowerment. Her efforts extend to survivors of domestic violence. She has documented her own struggles with domestic violence in her book “A Victory Over Violence”, which aims to inspire other people facing similar challenges.

Ms. Salamone has lectured at New York University (NYU) and The Center for Financial Services Professionals in New York City. She has appeared on “Good Morning America” and in Forbes and Fortune Magazine to share her expertise.

http://www.nancysalamone.com/

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10:30–11:30

5th Floor

 

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Roundtable

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Financial Basics for your Business

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A strong financial foundation is necessary to safeguard your business, understand your business, and drive growth. Learn the basic components of a strong financial foundation and what to monitor to build your company’s success.

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[toggle title=”About Susanne Stover” state=”off” style=”solid” icon=”user”]

Susanne Stover is a business consultant and executive coach.  Previously the Senior Vice President and Chief Financial Officer for the New York Racing Association and Chief Financial Officer for Rosa Mexicano Restaurants, Stover currently provides CFO consulting services to small and mid-size companies including strategic direction, financial infrastructure, budgeting, analysis, and financial oversight.  She also provides coaching services to professionals in corporate careers.

Stover has over 16 years of experience as an executive and 10 years as a CFO.  A Certified Public Accountant and Certified Professional Coach, she began her career as an auditor at KPMG and later joined The Walt Disney Company. Subsequently, she held positions as Vice President of Finance with AOL/Time Warner, Vice president of Finance with the Decurion Corporation, and Controller at California Pizza Kitchen.

www.susannestover.com

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10:30–11:30

5th Floor

 

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Roundtable

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Hello to Hand Shake – How to close the deal 98% of the time.

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Would you like to know how to achieve your sales goals by quickly recognizing who to walk away from and who to follow-up with? Learn an effective 3-Step process for selecting and converting those best suited for any role you want to fill.

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[toggle title=”About Orly Amor” state=”off” style=”solid” icon=”user”]

Orly Amor is an internationally known speaker, business coach for public speakers, Networking Expert and author of several books. Founder of the Health & Wellness Network of Commerce, the Social Wow Factor Conference and The Global Mentoring Center.  Extensive experience as a Certified Behavioral Analyst has made her indispensable as a coach to many influential corporate leaders. Despite the impressive education and success as a business woman, Orly remains remarkably humble, authentic, and a very engaging speaker.

www.hwncc.com

 

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10:30–11:30

5th Floor

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Roundtable

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Building Your Business in 2017 Through Social Media

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Social Media Marketing has become a must. Let’s talk about going forward with strategies that will earn you new customers and revenue.

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[toggle title=”About Maurice Bretzfield” state=”off” style=”solid” icon=”user”]

Maurice Bretzfield is a Digital Marketing Strategist with over 20 years in the Digital Marketing Realm. He is a SCORE NYC Certified Business Mentor who works with a myriad range of clients in many industries.

Maurice has a wide-range of business experience as a designer, importer, and distributor of apparel to over fifteen thousand customers in the U.S. alone. He spent nearly thirty years living and working in Asia.

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10:30–11:30

5th Floor

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Roundtable

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Leading in Wonderland

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What does great leadership look like in today’s economy? This session will teach you this and tips on how to better manage your organization in a new, unprecedented business environment that has no rules.

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[toggle title=”About Susan Goldberg” state=”off” style=”solid” icon=”user”]

Susan Goldberg’s expertise is finding and keeping the best senior-level professionals for her media, entertainment, technology and digital media clients. She’s been hiring and coaching young senior professionals and new leaders from Gen X through Gen Y (Millennials), and those who hire them, since the 1990s. She co-authored a book, Leadership in Wonderland, written as a fun leadership “how to” book for any non-traditional leader whether an entrepreneur, creative, new and unexpected, or young and inexperienced manager of people.

Today’s young executives’ expectations of diverse incentives and flexible workstyles, their tech agility and their high turnover requires a unique understanding. Susan recognizes how difficult it is to keep this talent at an organization for the long term. Therefore, while searching for the right talent, she is also able to work with the company to create the right environment so that hires will want to stay longer. Susan launched her firm, Susan Goldberg Executive Search Consulting/SGES, in 2001. Since then, she has worked with start-ups to Fortune Global 100 companies throughout the country.

www.susangoldbergsearch.com

www.leadershipinwonderland.com

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10:30–11:30

5th Floor

 

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Roundtable

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The Future of Strategic Partnerships and Leadership in the Evolving Workplace

[toggle title=”About This Roundtable” state=”off” style=”solid” icon=”info”]

Strategic partnerships play an important role and can help small businesses get in front of new audiences, get noticed and lead to big results for both parties. Learn how to effectively work together to create winning results.

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[toggle title=”About Mary Olsen Menzel” state=”off” style=”solid” icon=”user”]

Mary is President and Founder of MVP Executive Search and Development.  She leads recruitment and coaching on a national level across multiple offices.  Mary has 25+ years of experience in both the corporate world and consulting practices.

Mary specializes in senior level recruitment and executive coaching across various industries.  She is responsible for recruiting and advising leaders at all levels, ranging from C-Suite executives to emerging young leaders across all functions on a national level.

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10:30–11:30

5th Floor

 

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Roundtable

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Human Resources for the Small Business Owner

[toggle title=”About This Roundtable” state=”off” style=”solid” icon=”info”]

Changing employment regulations coupled with a tight labor market create a difficult environment for small business owners. Discuss important regulatory and enforcement trends and creative solutions for your people management challenges.

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[toggle title=”About Pamela Ross” state=”off” style=”solid” icon=”user”]

Pamela Ross is the Founder and President of Atlantic Human Resource Advisors, LLC, a New York based HR advisory firm, serving clients nationally.  Ms. Ross advises clients in various for profit and non-profit industries.  She provides consultation to clients on a variety of HR topics, including state and federal compliance, employee benefits, management training, transition support, labor relations, wage and hour, employee handbook and policy creation, and mergers and acquisitions and openings.

Having served as the Director of Human Resources at Hilton Hotels with regional responsibilities in Chicago, Boston and New York, Ms. Ross is an accomplished human resources practitioner with over 25 years of experience in the field. Ms. Ross served as the President of Brighton Human Resources, a human resource outsourcing firm, for 5 years prior to forming Atlantic Human Resource Advisors, LLC in 2008.

www.atlantichradvisors.com

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10:30–11:30

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Roundtable

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NAWBO NYC Mini-Mastermind: Get Solutions to One of Your Business Challenges

[toggle title=”About This Roundtable” state=”off” style=”solid” icon=”info”]

Like-minded small business professionals meet in facilitated small groups to discuss each member’s current business challenge. Bring your most pressing issue to the table and let a small but powerful group of other professionals brainstorm solutions with you in a setting that is high impact, productive, and fun!

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[toggle title=”About Lara Kisielewska” state=”off” style=”solid” icon=”user”]

Lara-White-3x4Lara J. Kisielewska founded a graphic design business, Optimum Design & Consulting, in 1992 and a technology marketing business, Xand Marketing, in 2005. She has been an active member of the Graphic Artists Guild since 1992, has held a seat on its Board of Directors since 1998, and is currently National President. Lara has also been a member of NAWBO NYC since 1992, serving on the Board of Directors as Vice Chair of Member Communications from 1996 to 1999, and was Chapter President from 2004 to 2005. Lara holds a BS in Graphic Communications Management and Technology from New York University.

www.optimumdc.com

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10:30–11:30

5th Floor

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Roundtable

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Marketing on a Shoestring: Effective Marketing Strategies for All Business Sizes

[toggle title=”About This Roundtable” state=”off” style=”solid” icon=”info”]

Clients, customers and consumers often have little money to spend. At the same time, many small businesses do not have a big marketing budget. When the customer is ready to buy, you want to be at the top of their list.

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[toggle title=”About Tim Cantado” state=”off” style=”solid” icon=”user”]

Tim Contado is a marketing and branding specialist who spent the earlier part of his career in various marketing and strategic marketing roles for consumer packaged goods and food companies like Little Tikes, Rubbermaid, Nestle, and the Hain-Celestial Group.  His expertise is in branding, marketing, product development, and strategy.  After his initial career in product and brand management, Tim transitioned to marketing in the advertising industry handling syndication for a startup producer of two nationally distributed magazine format shows and eventually handling sales and marketing development for one of the largest distributors of long form advertising content in the United States.

Tim has advised a number of startups that are ongoing and successful businesses in the nutritional and food supplement industries and now actively uses his marketing and business background to help guide and mentor NYC area entrepreneurs as a certified mentor for SCORE.  In that capacity, Tim speaks frequently on topics of branding, pricing, product development, and marketing strategy.  Tim has a bachelors in marketing from John Cabot University in Rome, Italy, and received his MBA from Vanderbilt University.  Tim lives in NYC with his wife, a managing director at one of the largest financial institutions in the US.

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10:30–11:30

5th Floor

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Roundtable

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How to Handle Disputes with Partners, Customers and Vendors Successfully

[toggle title=”About This Roundtable” state=”off” style=”solid” icon=”info”]

Business relationships can breakdown. Learn how to navigate disputes including: negotiating a resolution; when to get an attorney involved; evaluating your position; and how to avoid litigation but understand the process should it come to that.

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[toggle title=”About Jennifer Zourigui” state=”off” style=”solid” icon=”user”]

Jennifer B. Zourigui (née Schain) is a partner in the firm’s Commercial Litigation, Labor & Employment, and Creditors’ Rights Groups.  Jennifer’s practice includes complex commercial litigation, business disputes, employment litigation, and bankruptcy-related litigation.  She has handled a diverse array of cases in both federal and state courts.  Jennifer also advises clients on a variety of employment matters, including employment agreements, employee handbooks, and enforcement of non-compete and non-solicitation agreements.

Jennifer is a steadfast advocate for her clients and believes in creative thinking regarding both the legal and practical issues that impact her clients and their businesses.  She believes the key to a successful attorney-client relationship is understanding each client’s goals and implementing a strategy that best fits the client’s needs. Jennifer has the dedication and experience to fight for her clients to the finish but also believes, when appropriate, in early dispute resolution to avoid the cost of protracted or unnecessary litigation.  Whatever the task at hand, Jennifer is committed to seeking the best result possible for her clients.

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11:45–12:45

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Session 2: Pick One

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11:45–12:45

6th Floor

 

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Speaker

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Rules of Engagement: Master the Chemistry of Communication

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Robyn Hatcher, founder of SpeakEtc., communication expert and (NLP) Neural Linguistic Programming practitioner believes that focusing on and improving your communication skills is essential for growing, marketing and maintaining your business. Robyn will share brain science secrets and communication techniques to help business owners like you, command a room; galvanize your team and become powerful, confident communicators whether running a meeting, giving a sales pitch or delivering a presentation. She will share tangible skills you’ll be able to use the next day.

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Robyn Hatcher, communication expert and author, knows successful communication is the lifeblood of any thriving organization. Robyn transforms ineffectual communication skills into potent business gold. Her 15 plus years in the entertainment field as a professional actress and film and TV writer plus her experience as a certified Neural Linguistic Programming (NLP) practitioner, give her a powerful combination of creative tools and scientific research.

Robyn has transformed the careers of thousands of business leaders through corporate programs, private coaching, and interactive presentations. Fortune 50 -500 companies and brands such as Allstate, Deloitte, Hewlett-Packard, AXA, and UBS are a few notables on Robyn’s rich list of clientele. Her first book, Standing Ovation Presentations (Motivational Press, 2013), contains a unique communication-style system called ActorTypes. and was named on Forbes.com as one of 2015’s Top 100 Coaching Books.

www.SpeakEtc.com

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11:45–12:45

6th Floor

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Speaker

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Managing Employees and Freelancers in an Evolving Workforce Environment

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The Workplace is changing significantly, which is impacting the workforce in a variety of ways: Who works for your company; what kind of contract they have; as well as where, how and even they work for your business. Sophie and Rebecca explain the changing business landscape, help you navigate it and manage your workforce effectively.

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Sophie Wade

 

Sophie is the Founder and Workforce Innovation Specialist at Flexcel Network. Sophie is an authority on the wide-ranging Future of Work issues impacting companies and workers’ new demands – such as attracting, engaging and retaining talent, workplace flexibility, Millennial demands, new career paradigms and more. Flexcel provides consulting services to corporations to maximize the benefits and minimize the disruption in their transition to the new work environment. Flexcel Network helps employees and independent workers adapt and start proactively managing their new, latticed corporate or diversified, independent careers.

 

Sophie has lived and worked in Asia, Europe and the U.S., assisting entrepreneurs and major corporations identify, develop and execute strategic initiatives, build teams and ventures and create partnerships. Her first book, Embracing Progress, Next Steps for the Future of Work, will be released on May 1, 2017. Sophie is the 2015-17 President of the New York City chapter of the National Association of Women Business Owners (NAWBO). She has a BA from Oxford University in Oriental Studies (Chinese) and an MBA from INSEAD.

 

www.sophiewade.com

 


 

Rebecca Rodriguez

Rebecca has been a leader in career and business development in New York City for over twelve years.  She has been strongly passionate about small business growth and development throughout her career.  Rebecca is the founding principal of Eos Strategies, a success consulting firm focused on the design of empowerment models to address entrepreneurial, underserved and emerging populations. Rebecca specializes in providing entrepreneurial coaching to small businesses, program design and compliance for government agencies at the forefront of creating opportunities for the small business community, and MWBE engagement and sourcing services for construction firms who need assistance fulfilling MWBE goals.

 

Prior to Eos Strategies, Rebecca was a business development manager for the NYC School Construction Authority, and she was key in the advancement of that organization’s Mentor Program, identified as one of the premier small business development programs in the City. She has also spearheaded business development initiatives as the Founding Regional Director for the Columbia University-Harlem Small Business Development Center (SBDC) providing technical assistance and capital access training to New York businesses in all stages of growth. Rebecca also launched the entrepreneurship program at Columbia University’s School of Engineering.

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12:45–2:00

5th and 6th Floors

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Lunch

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Buffet Lunch served on both 5th and 6th floors.

VIP Lunch served on 5th floor in XXXX room.

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12:45–2:00

XX Floor

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Lunch Panel

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Panel Name

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Panel Description

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Speaker description

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2:00–3:00

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Session 3: Pick One

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2:00–3:00

6th Floor

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Panel

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The Secrets of Business Growth through Great Marketing

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With so many marketing options available …  SEO, PR, Social Media, Branding companies, Web designers… how do you make the right choices for your business?

Four marketing gurus from different disciplines will explain in plain English what you need to know for your most effective marketing plan possible, how to get started and how to find the right people to work with.

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[toggle title=”About Sherry Goldberg, Lara Kisielewska, Geri Mazur, and Maisha Walker” state=”off” style=”solid” icon=”user”]

Sherry Goldman

Sherry Goldman is founder and president of Goldman Communications Group, an award-winning public relations/marketing communications agency. Celebrating its 20th anniversary this year, Goldman Communications Group provides strategic counsel and campaigns to help companies, brands, non-profit organizations and their executives create, communicate, promote, and control their message and reputations in today’s fragmented and 24/7 world. Sherry has twice been awarded the prestigious Silver Anvil Award (the PR industry’s Oscar) from the Public Relations Society of America, and her work is featured in the textbook Public Relations Cases (Ninth Edition). Prior to Goldman Communications Group, Sherry held senior management positions in some of the largest international public relations agencies and also held editorial positions in print and broadcast media. Sherry is also an adjunct professor in public relations at LIU/Post and serves on Hofstra University’s (her alma mater) Herbert School of Communications Advisory Committee.

www.goldmanpr.net


Lara J. Kisielewska

Lara J. Kisielewska founded a graphic design business, Optimum Design & Consulting, in 1992 and a technology marketing business, Xand Marketing, in 2005. She has been an active member of the Graphic Artists Guild since 1992, has held a seat on its Board of Directors since 1998, and is currently National President. Lara has also been a member of NAWBO NYC since 1992, serving on the Board of Directors as Vice Chair of Member Communications from 1996 to 1999, and was Chapter President from 2004 to 2005. Lara holds a BS in Graphic Communications Management and Technology from New York University.

www.optimumdc.com


Geri Mazur

Geri Mazur has more than 30 years experience moving people, products and brands forward. She has successfully positioned brands and companies of all sizes for growth in highly competitive markets. Prior to starting her own company, Geri held a number of senior strategic management positions in marketing, communications and advertising. Most recently, Geri was the senior strategic officer at Saatchi & Saatchi Wellness overseeing communications strategy for all agency brands

www.gerimazurmarketing.com


Maisha Walker

Maisha Walker is Founder and President of Message Medium, a digital marketing agency that helps successful brands harness the power of digital to achieve aggressive growth. After working in direct marketing and then finance, Maisha became one of the early experts in the digital marketing industry in the mid-90’s and after 20 years she is still innovating. She has worked on digital marketing campaigns for clients including Mars Chocolate, Columbia University, Unilever, Carver Bank, WJ Detusch the owner of Yellow Tail wines, NBA player Kyle Lowry, Save the Children, Karlsson’s Vodka and more.

www.messagemedium.com

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3:15–4:15

 

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Session 4: Pick One

 

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3:15–4:15

6th Floor

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Managing Expectations: Top Trends to Understanding Today’s Millennials

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Gain insight into the Millennials mindset and what drives them to be productive employees and loyal customers. Walk away with tools and strategies to help you manage a desirable message that keeps them engaged and meets mutual expectations.

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[toggle title=”About Shameka Brathwaite” state=”off” style=”solid” icon=”user”]

Shemeka Brathwaite, MSEd uniquely connects diverse groups through transformational keynotes, training programs, virtual presentations and coaching.Her expertise includes several years of working with organizations as a consultant or higher education professional on providing strategic solutions in attracting, engaging and retaining millennials to build their brand, human capital, and future leadership pipeline.

Shemeka earned a Master’s degree in Adult Education and Human Resource Development from Fordham University and a Bachelor of Science degree from Syracuse University in Fashion Design. She is a New York University certified coach and practitioner of the world’s most trusted personality assessments Myers-Briggs Type Indicator and Strong’s Interest Inventory.

www.ShemekaBrathwaite.com

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4:15–5:15

6th Floor

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Raffle and Networking

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