The Inside Advantage: Unlock The Hidden Strengths In Your Business
Thursday, September 15, 2011
5:30 pm – 6:00 pm Networking
6:00 pm – 7:00 pm Presentation
7:00 pm – 7:30 pm Question and Answer Period
Morgan Stanley Smith Barney
31 West 52nd Street, 24th Floor
New York City
In advance – NAWBO-NYC Member: $20 / Non-Member: $35
At the door – NAWBO-NYC Member: $35 / Non-Member: $50
Only cash will be accepted when paying at the door.
Every business, including yours, has at least one strategic asset – one existing strength – that can form the foundation for your future growth. This Inside Advantage usually lies unrecognized in an activity that you are currently performing, or a concept or idea that you already have and can exploit. Finding this hidden potential within your business, nurturing and communicating it, and becoming well known for it, is the secret to business success.
At NAWBO-NYC’s Inside Advantage program, global business expert Robert Bloom will lead you through a step-by-step process for discovering that strategic asset and promoting it. This is a hands-on workshop that will help you identify your core strengths and your customers’ needs. You will leave with a new, deeper understanding of the fundamental nature of your business as well as a brief written framework for growth. Don’t miss this unique opportunity to learn from the best.
About Our Speaker
Robert Bloom is a global authority on business growth and author of The Inside Advantage. As an entrepreneur, he grew a local advertising agency into a successful national agency. As US Chairman and CEO of Publicis Worldwide, the centerpiece of the $4.6 billion global marketing services company, he helped craft and implement the growth strategies of some of the world’s largest companies and brands. At Publicis, Bloom managed over 1000 employees, 12 US offices, and a roster of clients including BMW, L’Oreal, Nestle, TGI Friday’s, Whirlpool, Zales Jewelers, and T-Mobile.
He directed the launch of numerous brands that have become household names such as Southwest Airlines, Nestle’ Juicy-Juice, T-Mobile US, Novartis’ Theraflu and Triaminic. He is currently advising firms of every type and size on their growth strategies.
This event is hosted by Kate K. Waters, CFP® Vice President-Wealth Management, Morgan Stanley Smith Barney.