Entrepreneurs Roundtable

Using Facebook to Market Your Business


Thursday, July 21, 2011
5:30 pm – 6:00 pm Networking
6:00 pm – 7:00 pm Presentation
7:00 pm – 7:30 pm Question and Answer Period

AXA Equitable
Big Apple Conference Room, 15th Floor
1290 Avenue of the Americas
Between 51st and 52nd Streets, New York City

In advance – NAWBO-NYC Member: $20 / Non-Member: $35
At the door – NAWBO-NYC Member: $35 / Non-Member: $50
Only cash will be accepted when paying at the door.

Learn how to use Facebook to market your business. 

With more than 500 million active users, Facebook should be part of your business strategy. But how can you use Facebook effectively? Cait Weiss, our expert speaker, will explain why you belong on Facebook and then show you how to do it.

You will learn how to:

  • Set up your Facebook Page,
  • Choose the right administrator for your Page,
  • Determine realistic goals for your social media outreach,
  • Build a Fan base,
  • Engage with current and potential customers,
  • Use Facebook ads to your business’ advantage,
  • Promote your blogs, articles, or newsletter, and
  • Avoid the common Facebook mistakes.

This will be a highly interactive and exciting event. Bring your questions and leave with the knowledge needed to start marketing your business with Facebook.


About Our Speaker

Cait Weiss of Cait & Associates, Inc. helps businesses and brands enter the social media world. She has worked with publishing companies to promote their books and authors, helped restaurants upgrade their marketing outreach; provided online content and networking for a chain of nonprofit retail stores; and served as the social media voice for an international brand’s micro-media film festival, complete with a 100k prize and celebrity judges.

As a consultant and small business owner, Cait has worked with Nikon Festival, Goodwill Industries of Greater NY and Northern NJ, Filipacchi Publishing, Raymour & Flanigan, The Hamptons International Film Festival, Pasta’s Kitchen, and Glitterati Incorporated. Before starting her business, Cait was an agency executive, working with Time Warner Center, Paris Commune, Lee Chappell Productions, and Samsung.

Cait & Associates has orchestrated special social media events; built and maintained Facebook Shops; executed Facebook Ad campaigns; participated in Virtual Twitter Rallies and Tweet-Ups; developed brand/product pages on Amazon, Wikipedia, and Foursquare; and conducted numerous online contests and giveaways.


This event is hosted by NAWBO-NYC’s Membership Committee Chair, Debbie O’Neil, J.D., CFP(r), CLU Financial Consultant, of Best Interest Partners LLC.