Small Business Bootcamp – Digital Program

NAWBO NYC’s 2018 Small Business Bootcamp 

COMING SOON!

NAWBO NYC’s 2017 Session Theme Key:

 

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    Development & Growth

     

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    Operational Efficiency & Excellence

     

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    People & Leadership

     

  • 8:15–9:00

  • Breakfast/Registration

  • 9:00–9:15

    6th Floor

  • Opening Remarks

  • Sophie Wade, NAWBO NYC – President
    Elizabeth Foster, NAWBO NYC – VP Programming

  • 9:15–10:15

    6th Floor

  • KEYNOTE

  • How Habits Make Our Lives – and Our Businesses – Happier, Healthier, More Productive, and More Creative

    About This Session

    Gretchen will give insights into how to make and break habits; why habits are worth cultivating; how to understand yourself so you can set yourself up for success, even if you’ve failed before—with special emphasis on work/entrepreneurship.

    About Gretchen Rubin

    Gretchen RubinGretchen Rubin is the author of several books, including the blockbuster New York Times bestsellers, Better Than BeforeThe Happiness Project and Happier at Home. She has an enormous readership, both in print and online, and her books have sold more than two million copies worldwide, in more than thirty languages.

    On her popular weekly podcast Happier with Gretchen Rubin, she discusses good habits and happiness with her sister Elizabeth Craft; they’ve been called the “Click and Clack of podcasters.” Her podcast was named in iTunes’s lists of “Best Podcasts of 2015” and was named in the Academy of Podcasters “Best Podcasts of 2016.” BuzzFeed listed Happier in “10 Life-Changing Things to Try in June” and the New Yorker said, “Their voices remind you that life is a human project that we’re all experimenting with.” The podcast consistently ranks in the iTunes Top Charts. Fast Company named Gretchen Rubin to its list of “Most Creative People in Business.”

    www.gretchenrubin.com

  • 10:30–11:30

  • Session 1: Pick One

  • 10:30–11:30

    6th Floor

  • FEATURED SPEAKER

  • Collaboration – Why We Must Do Business With Each Other!

    About This Session

    Women are starting and expanding small businesses at warp speed, however, we often overlook the importance of collaboration. From product purchases to acquisitions to expert advice, we are often more powerful than we think when do business with each other. Linda Spradley Dunn shares her story on how women lifted her up and propelled her to success.

    About Linda Spradley Dunn

    LindaSpradleyDunn_Orange copyLinda Spradley Dunn spent fourteen years at IBM where she received numerous awards and moved quickly through the ranks but always knew she would one day be her own boss. Armed with world-class training and a disciplined sales technique that placed customers at the center, Ms. Spradley Dunn stepped out on her own.

    Twenty years later, after numerous companies, Ms. Spradley Dunn commands the ear and marketing dollars of Fortune 500 companies that seek her advice on multicultural marketing strategies and want to connect with a powerful network of multicultural, affluent and influential women. Ms. Spradley Dunn has been profiled by Crain’s, Essence magazine, Fox News, Huffington Post, Black Enterprise, the Steve Harvey show and many others.

  • 10:30–11:30

    6th Floor

     

  • Panel

  • Technology in Small Business – How Can You Make It Work?

    About This Panel Discussion

    “Slow But Steady Wins The Race” is no longer the operational model for small business.  How can you speed things up and still get it right?  Learn to use and love modern technology!  What does that mean?  It depends on what you need!  Come hear a lively discussion to find out more.

    About Chara McGill, Marc Neer, and Sarah Johnson

    Chara McGillChara McGill is the owner of The RMG Group, which provides internal accounting support to small business.  As an expert in small business internal accounting operations and the owner of her own small company, she has a deep understanding of the myriad operations issues and concerns confronting small business owner-operators.

    She is a 25+ year veteran in the industry, with a special focus on developing systems and processes around best practices, procedures and efficiency.  Why do it the long way if there’s a short way?  For the purpose of “self preservation”— for herself and her clients — she has jumped into use of modern technology with both feet.  She looks at how small business operations can be optimized through the internal accounting process….what’s the best way to count those beans?  She applies the concepts of “fail fast”, workarounds, and the 80-20 rule to testing, implementation and adoption (or rejection) of new tools. If all of that sounds overwhelming, it only feels that way until you get started.  It’s great to have a cheerleader in your corner, and that’s what Chara does with her team and for their clients.

    www.rmgbookkeeping.com


    Sarah Johnson headshotSarah Johnson owned a small business in Southern California from 2006 to 2012. She worked as a consultant to small-to-medium sized businesses trying to reconcile the promise of their “out of the box automated bookkeeping/inventory/website solution” with a reality that required far more time, preparation, work, and training than they’d been promised.

    After moving to New York in 2012, Sarah graduated from Columbia University with a degree in Classics, while working part time as an Accounting Technologist for The RMG Group. Her role at RMG has been similar to that of her consulting days: Building the tools to bridge the gap between software and users.

     


    Marc NeerMarc Neer is Founder and President of InfoManage Corporation. He combines his over 35 years of experience in all facets of technology infrastructure and support with his business acumen and financial background to deliver fixed price, cost effective technology services to the SMB marketplace. InfoManage is a Managed Service Provider (MSP) and technology consulting firm that for over 21 years has provided customers with Fortune-50 level support at a fraction of the cost, with services covering all your technology needs – PCs, Servers, Mobile Devices, Network, Databases, Cloud Services and Virtual Chief Technology officer.

    Marc’s career spans across all types and sizes of businesses – from the small business requiring day to day technology support to Wall Street where he managed worldwide technology organizations and projects. His technical skills and experience in Data Center build-outs, co-locations, systems analysis, design, development, technical support, distributed computing, technology planning, enterprise-wide project management, database, network and system administration, offers a unique source of knowledge that is difficult to duplicate.

    www.infomanage.net

  • 10:30–11:30

    5th Floor

  • Roundtable

  • How to Communicate Strategically in Every Space You Enter, Saying YES

    About This Roundtable

    Jeanne will train participants to think on their feet and reduce downtime experienced with stress and conflict. They will learn to use YES to communicate with confidence and brevity. Less time in conflict means MORE time adding value to your work.

    About Jeanne M. Stafford

    Jeanne StaffordJeanne M. Stafford is a Professional Speaker and Communications Trainer.  Jeanne’s clients learn to communicate what they want to say, when they want to say it.  They learn to communicate succinctly and to make the impact they wish in every space they enter by thinking and saying YES.  In addition, clients learn to be resilient in the face of conflict and establish strong, ongoing relationships at work and at home.

    Jeanne brings her accrued wisdom from her work as a political fundraiser, her time navigating the politics of special education with a child with special needs and her passion for improv comedy which she has been studying and performing for 18 years.

    She is the host of Jeanne Stafford’s Networking Dinner in New York City, where she presents guest speakers and facilitates conversations to give guests the tools to become more successful communicators.

    http://jeannemstafford.com

  • 10:30–11:30

    5th Floor

     

  • Roundtable

  • Marketing to the Big Three – Baby Boomers, Gen X and Millennials

    About This Roundtable

    Before you can embark on a marketing program to attract any generation, you need to understand what motivates them. In this session, take a deep dive into the nuances of Baby Boomers, Gen X and Millennials and how to market to each cohort.

    About Nancy Salamone

    Nancy SalamoneNancy Salamone is a successful marketing and sales executive with in-depth knowledge of generational marketing. Ms. Salamone is also an author, speaker and advocate for women’s economic empowerment. Her efforts extend to survivors of domestic violence. She has documented her own struggles with domestic violence in her book “A Victory Over Violence”, which aims to inspire other people facing similar challenges.

    Ms. Salamone has lectured at New York University (NYU) and The Center for Financial Services Professionals in New York City. She has appeared on “Good Morning America” and in Forbes and Fortune Magazine to share her expertise.

    http://www.nancysalamone.com/

  • 10:30–11:30

    5th Floor

     

  • Roundtable

  • Financial Basics for your Business

    About This Roundtable

    A strong financial foundation is necessary to safeguard your business, understand your business, and drive growth. Learn the basic components of a strong financial foundation and what to monitor to build your company’s success.

    About Susanne Stover

    Susanne StoverSusanne Stover is a business consultant and executive coach.  Previously the Senior Vice President and Chief Financial Officer for the New York Racing Association and Chief Financial Officer for Rosa Mexicano Restaurants, Stover currently provides CFO consulting services to small and mid-size companies including strategic direction, financial infrastructure, budgeting, analysis, and financial oversight.  She also provides coaching services to professionals in corporate careers.

    Stover has over 16 years of experience as an executive and 10 years as a CFO.  A Certified Public Accountant and Certified Professional Coach, she began her career as an auditor at KPMG and later joined The Walt Disney Company. Subsequently, she held positions as Vice President of Finance with AOL/Time Warner, Vice president of Finance with the Decurion Corporation, and Controller at California Pizza Kitchen.

    www.susannestover.com

  • 10:30–11:30

    5th Floor

     

  • Roundtable

  • Hello to Hand Shake – How to close the deal 98% of the time.

    About This Roundtable

    Would you like to know how to achieve your sales goals by quickly recognizing who to walk away from and who to follow-up with? Learn an effective 3-Step process for selecting and converting those best suited for any role you want to fill.

    About Orly Amor

    Orly AmorOrly Amor is an internationally known speaker, business coach for public speakers, Networking Expert and author of several books. Founder of the Health & Wellness Network of Commerce, the Social Wow Factor Conference and The Global Mentoring Center.  Extensive experience as a Certified Behavioral Analyst has made her indispensable as a coach to many influential corporate leaders. Despite the impressive education and success as a business woman, Orly remains remarkably humble, authentic, and a very engaging speaker.

    www.hwncc.com

  • 10:30–11:30

    5th Floor

  • Roundtable

  • Building Your Business in 2017 Through Social Media

    About This Roundtable

    Social Media Marketing has become a must. Let’s talk about going forward with strategies that will earn you new customers and revenue.

    About Maurice Bretzfield

    Maurice BretzfieldMaurice Bretzfield is a Digital Marketing Strategist with over 20 years in the Digital Marketing Realm. He is a SCORE NYC Certified Business Mentor who works with a myriad range of clients in many industries.

    Maurice has a wide-range of business experience as a designer, importer, and distributor of apparel to over fifteen thousand customers in the U.S. alone. He spent nearly thirty years living and working in Asia.

  • 10:30–11:30

    5th Floor

  • Roundtable

  • Leading in Wonderland

    About This Roundtable

    What does great leadership look like in today’s economy? This session will teach you this and tips on how to better manage your organization in a new, unprecedented business environment that has no rules.

    About Susan Goldberg

    Susan GoldbergSusan Goldberg’s expertise is finding and keeping the best senior-level professionals for her media, entertainment, technology and digital media clients. She’s been hiring and coaching young senior professionals and new leaders from Gen X through Gen Y (Millennials), and those who hire them, since the 1990s. She co-authored a book, Leadership in Wonderland, written as a fun leadership “how to” book for any non-traditional leader whether an entrepreneur, creative, new and unexpected, or young and inexperienced manager of people.

    Today’s young executives’ expectations of diverse incentives and flexible workstyles, their tech agility and their high turnover requires a unique understanding. Susan recognizes how difficult it is to keep this talent at an organization for the long term. Therefore, while searching for the right talent, she is also able to work with the company to create the right environment so that hires will want to stay longer. Susan launched her firm, Susan Goldberg Executive Search Consulting/SGES, in 2001. Since then, she has worked with start-ups to Fortune Global 100 companies throughout the country.

    www.susangoldbergsearch.com

    www.leadershipinwonderland.com

  • 10:30–11:30

    5th Floor

     

  • Roundtable

  • The Future of Strategic Partnerships and Leadership in the Evolving Workplace

    About This Roundtable

    Strategic partnerships play an important role and can help small businesses get in front of new audiences, get noticed and lead to big results for both parties. Learn how to effectively work together to create winning results.

    About Mary Olsen Menzel

    Mary_Olson MenzelMary is President and Founder of MVP Executive Search and Development.  She leads recruitment and coaching on a national level across multiple offices.  Mary has 25+ years of experience in both the corporate world and consulting practices.

    Mary specializes in senior level recruitment and executive coaching across various industries.  She is responsible for recruiting and advising leaders at all levels, ranging from C-Suite executives to emerging young leaders across all functions on a national level.

    www.mvpexec.com

  • 10:30–11:30

  • Roundtable

  • NAWBO NYC Mini-Mastermind: Get Solutions to One of Your Business Challenges

    About This Roundtable

    Like-minded small business professionals meet in facilitated small groups to discuss each member’s current business challenge. Bring your most pressing issue to the table and let a small but powerful group of other professionals brainstorm solutions with you in a setting that is high impact, productive, and fun!

    About Lara Kisielewska

    Lara KLara J. Kisielewska founded a graphic design business, Optimum Design & Consulting, in 1992 and a technology marketing business, Xand Marketing, in 2005. She has been an active member of the Graphic Artists Guild since 1992, has held a seat on its Board of Directors since 1998, and is currently National President. Lara has also been a member of NAWBO NYC since 1992, serving on the Board of Directors as Vice Chair of Member Communications from 1996 to 1999, and was Chapter President from 2004 to 2005. Lara holds a BS in Graphic Communications Management and Technology from New York University.
    www.optimumdc.com

  • 10:30–11:30

    5th Floor

  • Roundtable

  • Marketing on a Shoestring: Effective Marketing Strategies for All Business Sizes

    About This Roundtable

    Clients, customers and consumers often have little money to spend. At the same time, many small businesses do not have a big marketing budget. When the customer is ready to buy, you want to be at the top of their list.

    About Tim Cantado

    Tim CantadoTim Contado is a marketing and branding specialist who spent the earlier part of his career in various marketing and strategic marketing roles for consumer packaged goods and food companies like Little Tikes, Rubbermaid, Nestle, and the Hain-Celestial Group.  His expertise is in branding, marketing, product development, and strategy.  After his initial career in product and brand management, Tim transitioned to marketing in the advertising industry handling syndication for a startup producer of two nationally distributed magazine format shows and eventually handling sales and marketing development for one of the largest distributors of long form advertising content in the United States.

    Tim has advised a number of startups that are ongoing and successful businesses in the nutritional and food supplement industries and now actively uses his marketing and business background to help guide and mentor NYC area entrepreneurs as a certified mentor for SCORE.  In that capacity, Tim speaks frequently on topics of branding, pricing, product development, and marketing strategy.  Tim has a bachelors in marketing from John Cabot University in Rome, Italy, and received his MBA from Vanderbilt University.  Tim lives in NYC with his wife, a managing director at one of the largest financial institutions in the US.

  • 10:30–11:30

    5th Floor

  • Roundtable

  • How to Handle Disputes with Partners, Customers and Vendors Successfully

    About This Roundtable

    Business relationships can breakdown. Learn how to navigate disputes including: negotiating a resolution; when to get an attorney involved; evaluating your position; and how to avoid litigation but understand the process should it come to that.

    About Jennifer Zourigui

    Jennifer ZouriguiJennifer B. Zourigui (née Schain) is a partner in the firm’s Commercial Litigation, Labor & Employment, and Creditors’ Rights Groups.  Jennifer’s practice includes complex commercial litigation, business disputes, employment litigation, and bankruptcy-related litigation.  She has handled a diverse array of cases in both federal and state courts.  Jennifer also advises clients on a variety of employment matters, including employment agreements, employee handbooks, and enforcement of non-compete and non-solicitation agreements.

    Jennifer is a steadfast advocate for her clients and believes in creative thinking regarding both the legal and practical issues that impact her clients and their businesses.  She believes the key to a successful attorney-client relationship is understanding each client’s goals and implementing a strategy that best fits the client’s needs. Jennifer has the dedication and experience to fight for her clients to the finish but also believes, when appropriate, in early dispute resolution to avoid the cost of protracted or unnecessary litigation.  Whatever the task at hand, Jennifer is committed to seeking the best result possible for her clients.

    www.IngramLLP.com

  • 11:30-11:45

  • Networking. Transition Time. Laser Coaching.

  • 11:45–12:45

     

  • Session 2: Pick One

     

  • 11:45–12:45

    6th Floor

  • Speaker

  • Rules of Engagement: Master the Chemistry of Communication

    About This Talk

    Robyn Hatcher, founder of SpeakEtc., communication expert and (NLP) Neural Linguistic Programming practitioner believes that focusing on and improving your communication skills is essential for growing, marketing and maintaining your business. Robyn will share brain science secrets and communication techniques to help business owners like you, command a room; galvanize your team and become powerful, confident communicators whether running a meeting, giving a sales pitch or delivering a presentation. She will share tangible skills you’ll be able to use the next day.

    About Robyn Hatcher

    RobynHatcher 1:2 shotRobyn Hatcher, communication expert and author, knows successful communication is the lifeblood of any thriving organization. Robyn transforms ineffectual communication skills into potent business gold. Her 15 plus years in the entertainment field as a professional actress and film and TV writer plus her experience as a certified Neural Linguistic Programming (NLP) practitioner, give her a powerful combination of creative tools and scientific research.

    Robyn has transformed the careers of thousands of business leaders through corporate programs, private coaching, and interactive presentations. Fortune 50 -500 companies and brands such as Allstate, Deloitte, Hewlett-Packard, AXA, and UBS are a few notables on Robyn’s rich list of clientele. Her first book, Standing Ovation Presentations (Motivational Press, 2013), contains a unique communication-style system called ActorTypes. and was named on Forbes.com as one of 2015’s Top 100 Coaching Books.

    www.SpeakEtc.com

  • 11:45-12:45

     

    6th Floor

  • Panel

  • Managing Employees and Freelancers in an Evolving Workforce Environment

    About This Talk

    The workplace is changing significantly, which is impacting the workforce in a variety of ways: Who works for your company; what kind of contract they have; as well as where, how and even they work for your business. Sophie and Rebecca explain the changing business landscape, help you navigate it and manage your workforce effectively.

     

    About Rebecca Rodriguez and Sophie Wade

    Rebecca RodriguezRebecca Rodriguez been a leader in career and business development in New York City for over twelve years.  She has been strongly passionate about small business growth and development throughout her career.  Rebecca is the founding principal of Eos Strategies, a success consulting firm focused on the design of empowerment models to address entrepreneurial, underserved and emerging populations. Rebecca specializes in providing entrepreneurial coaching to small businesses, program design and compliance for government agencies at the forefront of creating opportunities for the small business community, and MWBE engagement and sourcing services for construction firms who need assistance fulfilling MWBE goals.

    Prior to Eos Strategies, Rebecca was a business development manager for the NYC School Construction Authority, and she was key in the advancement of that organization’s Mentor Program, identified as one of the premier small business development programs in the City. She has also spearheaded business development initiatives as the Founding Regional Director for the Columbia University-Harlem Small Business Development Center (SBDC) providing technical assistance and capital access training to New York businesses in all stages of growth. Rebecca also launched the entrepreneurship program at Columbia University’s School of Engineering.


    Headshot 2 small croppedSophie Wade is the Founder and Workforce Innovation Specialist at Flexcel Network. Sophie is an authority on the wide-ranging Future of Work issues impacting companies and workers’ new demands – such as attracting, engaging and retaining talent, workplace flexibility, Millennial demands, new career paradigms and more. Flexcel provides consulting services to corporations to maximize the benefits and minimize the disruption in their transition to the new work environment. Flexcel Network helps employees and independent workers adapt and start proactively managing their new, latticed corporate or diversified, independent careers.

    Sophie has lived and worked in Asia, Europe and the U.S., assisting entrepreneurs and major corporations identify, develop and execute strategic initiatives, build teams and ventures and create partnerships. Her first book, Embracing Progress, Next Steps for the Future of Work, will be released on May 1, 2017. Sophie is the 2015-17 President of the New York City chapter of the National Association of Women Business Owners (NAWBO). She has a BA from Oxford University in Oriental Studies (Chinese) and an MBA from INSEAD.

    www.sophiewade.com

  • 11:45-12:45

    5th Floor

  • Roundtable

  • Business Disputes: How to Reach Early Resolutions and Minimize the Cost of Litigation.

    About This Roundtable

    Business litigation can be costly, time consuming and a zero-sum game.  This discussion will focus on ways to avoid litigation, how to achieve win-win results using alternative dispute resolution methods and effective strategies for managing litigation should a lawsuit be brought against you.

    About Tracee Davis

    Tracee DavisTracee E. Davis is a Partner in the business litigation/dispute resolution group of Zeichner Ellman & Krause LLP.  At ZEK, Ms. Davis concentrates her practice on advising clients involved in a wide variety of complex business matters, among them, business formation, complex real estate issues and partnership/business divorce litigation.  She represents clients in pre-litigation dispute context, AAA arbitration as well as in litigation in federal and state courts.

    Prior to joining Zeichner Ellman & Krause LLP, Ms. Davis served as the Principal Court Attorney to Justice Charles E. Ramos of the New York State Supreme Court, Commercial Division in Manhattan.  Before that, she was a Senior Court Attorney in the New York State Supreme Court, Civil Term in Manhattan.  Ms. Davis is a Past Chair of the highly-distinguished 2,300 lawyer Commercial and Federal Litigation Section of the New York State Bar Association.  She is a member of the statewide Commercial Division Advisory Council and served as a member of the Chief Judge’s Task Force on Commercial Litigation in the 21st Century.  She is a frequent speaker on topics involving commercial litigation, business dispute resolution and information governance/data privacy.

    www.zeklaw.com

  • 11:45-12:45

    5th Floor

  • Roundtable

  • Nailing PR for Your Business – Do It Like A Pro

    About This Roundtable

    Winning PR for your business can be an elusive process. Take the mystery out of this integral part of your business, this session will expose how the media works and what you can expect from trying to break into the fast-paced news cycle to get publicity.

    About Katie Hellmuth Martin

    Katie Hellmuth MartinKatie Hellmuth Martin is a champion of small businesses, both at the local and national levels. As co-founder of Tin Shingle (www.tinshingle.com), one of the most popular and relied upon resource for business owners and marketers who are learning how to get big press and expand their digital footprints, Katie has a unique perspective on the challenges and triumphs of running and growing a business. She designs programs and benefits for the membership community of Tin Shingle to not only educate business owners and marketers in print and social media, but to empower and build the confidence needed to continue seeking and earning publicity, which is a highly selective and unforgiving industry.

    Articles published on Tin Shingle, its weekly live broadcast of buzz-building training, and promotional opportunities of members published on Tin Shingle are free to the public. Tin Shingle’s website currently gets 25,000 views per month from over 16,000 monthly users. Katie moved from Manhattan to Beacon eight years ago and launched the online publication A Little Beacon Blog, quickly growing its readership to currently over 10,000 views per month from 4,500 users.

    www.tinshingle.com

    www.alittlebeaconblog.com

  • 11:45-12:45

    5th Floor

  • Roundtable

  • How to Communicate Strategically in Every Space You Enter, Saying YES

    About This Roundtable

    Jeanne will train participants to think on their feet and reduce downtime experienced with stress and conflict. They will learn to use YES to communicate with confidence and brevity. Less time in conflict means MORE time adding value to your work.

    About Jeanne Stafford

    Jeanne StaffordJeanne M. Stafford is a Professional Speaker and Communications Trainer.  Jeanne’s clients learn to communicate what they want to say, when they want to say it.  They learn to communicate succinctly and to make the impact they wish in every space they enter by thinking and saying YES.  In addition, clients learn to be resilient in the face of conflict and establish strong, ongoing relationships at work and at home.

    Jeanne brings her accrued wisdom from her work as a political fundraiser, her time navigating the politics of special education with a child with special needs and her passion for improv comedy which she has been studying and performing for 18 years. She is the host of Jeanne Stafford’s Networking Dinner in New York City, where she presents guest speakers and facilitates conversations to give guests the tools to become more successful communicators.

    www.jeannestafford.com

  • 11:45-12:45

    5th Floor

  • Roundtable

  • Marketing to the Big Three – Baby Boomers, Gen X and Millennials

    About This Roundtable

    Before you can embark on a marketing program to attract any generation, you need to understand what motivates them. In this session, take a deep dive into the nuances of Baby Boomers, Gen X and Millennials and how to market to each cohort.

    About Nancy Salamone

    Nancy SalamoneNancy Salamone is a successful marketing and sales executive with in-depth knowledge of generational marketing. Ms. Salamone is also an author, speaker and advocate for women’s economic empowerment. Her efforts extend to survivors of domestic violence. She has documented her own struggles with domestic violence in her book “A Victory Over Violence” which aims to inspire other people facing similar challenges.

    Ms. Salamone has lectured at New York University (NYU) and The Center for Financial Services Professionals in New York City. She has appeared on Good Morning America and in Forbes and Fortune Magazine to share her expertise on financial issues.

    www.nancysalamone.com

  • 11:45-12:45

    5th Floor

  • Roundtable

  • Financial Basics for Your Business

    About This Roundtable

     

    A strong financial foundation is necessary to safeguard your business, understand your business, and drive growth. Learn the basic components of a strong financial foundation and what to monitor to build your company’s success.

    About Susanne Stover

    Susanne StoverSusanne Stover is a business consultant and executive coach. Previously the Senior Vice President and Chief Financial Officer for the New York Racing Association and Chief Financial Officer for Rosa Mexicano Restaurants, Stover currently provides CFO consulting services to small and mid-size companies including strategic direction, financial infrastructure, budgeting, analysis, and financial oversight. She also provides coaching services to professionals in corporate careers.

    Stover has over 16 years of experience as an executive and 10 years as a CFO. A Certified Public Accountant and Certified Professional Coach, she began her career as an auditor at KPMG and later joined The Walt Disney Company. Subsequently, she held positions as Vice President of Finance with AOL/Time Warner, Vice president of Finance with the Decurion Corporation, and Controller at California Pizza Kitchen.

    www.susannestover.com

  • 11:45-12:45

    5th Floor

  • Roundtable

  • Hello to Handshake – How to Close the Deal 98% of the Time

    About This Roundtable

    Would you like to know how to achieve your sales goals by quickly recognizing who to walk away from and who to follow-up with? Learn an effective 3-Step process for selecting and converting those best suited for any role you want to fill.

    About Orly Amor

    Orly AmorOrly Amor is an internationally known speaker, business coach for public speakers, Networking Expert and author of several books. Founder of the Health & Wellness Network of Commerce, the Social Wow Factor Conference and The Global Mentoring Center.  Extensive experience as a Certified Behavioral Analyst has made her indispensable as a coach to many influential corporate leaders. Despite the impressive education and success as a business woman, Orly remains remarkably humble, authentic, and a very engaging speaker.

    www.hwncc.com

  • 11:45-12:45

    5th Floor

  • Roundtable

  • Building Your Business in 2017 Through Social Media

    About This Roundtable

    Social Media Marketing has become a must. Let’s talk about going forward strategies that will earn you new customers and revenue.

    About Maurice Bretzfield

    Maurice BretzfieldMaurice Bretzfield is a Digital Marketing Strategist with over 20 years in the Digital Marketing Realm. He is a SCORE NYC Certified Business Mentor who works with a myriad range of clients in many industries.

    Maurice has a wide-range of business experience as a designer, importer, and distributor of apparel to over fifteen thousand customers in the U.S. alone. He spent nearly thirty years living and working in Asia.

  • 11:45-12:45

    5th Floor

  • Roundtable

     

  • Leading in Wonderland

    About This Roundtable

    What does great leadership look like in today’s economy? This session will teach you this and tips on how to better manage your organization in a new, unprecedented business environment that has no rules.

    About Susan Goldberg

    Susan GoldbergSusan Goldberg’s expertise is finding and keeping the best senior-level professionals for her media, entertainment, technology and digital media clients. She’s been hiring and coaching young senior professionals and new leaders from Gen X through Gen Y (Millennials), and those who hire them, since the 1990s. She co-authored a book, “Leadership in Wonderland” written as a fun leadership “how to” book for any non-traditional leader whether an entrepreneur, creative, new and unexpected, or young and inexperienced manager of people.

    Today’s young executives’ expectations of diverse incentives and flexible workstyles, their tech agility and their high turnover requires a unique understanding. Susan recognizes how difficult it is to keep this talent at an organization for the long term. Therefore, while searching for the right talent, she is also able to work with the company to create the right environment so that hires will want to stay longer. Susan launched her firm, Susan Goldberg Executive Search Consulting/SGES, in 2001. Since then, she has worked with start-ups to Fortune Global 100 companies throughout the country.

    www.susangoldbergsearch.com

    www.leadershipinwonderland.com

  • 11:45-12:45

    5th Floor

  • Roundtable

  • The Future of Strategic Partnerships and Leadership in the Evolving Workplace.

    About This Roundtable

    Strategic partnerships play an important role and can help small businesses get in front of new audiences, get noticed and lead to big results for both parties. Learn how to effectively work together to create winning results.

    About Mary Olsen Menzel

    Mary_Olson MenzelMary is President and Founder of MVP Executive Search and Development.  She leads recruitment and coaching on a national level across multiple offices.  Mary has 25+ years of experience in both the corporate world and consulting practices.

    Mary specializes in senior level recruitment and executive coaching across various industries.  She is responsible for recruiting and advising leaders at all levels, ranging from C-Suite executives to emerging young leaders across all functions on a national level.

    www.mvpexec.com

  • 11:45-12:45

    5th Floor

  • Roundtable

  • NAWBO NYC Mini-Mastermind: Get Solutions to One of Your Business Challenges.

    About This Roundtable

    Like-minded small business professionals meet in facilitated small groups to discuss each member’s current business challenge. Bring your most pressing issue to the table and let a small but powerful group of other professionals brainstorm solutions with you in a setting that is high impact, productive, and fun!

    About Lara Kisielewska

    Lara KLara J. Kisielewska founded a graphic design business, Optimum Design & Consulting, in 1992 and a technology marketing business, Xand Marketing, in 2005. She has been an active member of the Graphic Artists Guild since 1992, has held a seat on its Board of Directors since 1998, and is currently National President. Lara has also been a member of NAWBO NYC since 1992, serving on the Board of Directors as Vice Chair of Member Communications from 1996 to 1999, and was Chapter President from 2004 to 2005. Lara holds a BS in Graphic Communications.

    www.optimumdc.com

  • 11:45-12:45

    5th Floor

  • Roundtable

  • Marketing on a Shoestring: Effective Marketing Strategies for all Business Sizes.

    About This Roundtable

    Clients, customers and consumers often have little money to spend. At the same time, many small businesses do not have a big marketing budget. When the customer is ready to buy, you want to be at the top of their list.

    About Tim Cantado

    Tim CantadoTim Contado is a marketing and branding specialist who spent the earlier part of his career in various marketing and strategic marketing roles for consumer packaged goods and food companies like Little Tikes, Rubbermaid, Nestle, and the Hain-Celestial Group.  His expertise is in branding, marketing, product development, and strategy.  After his initial career in product and brand management, Tim transitioned to marketing in the advertising industry handling syndication for a startup producer of two nationally distributed magazine format shows and eventually handling sales and marketing development for one of the largest distributors of long form advertising content in the United States.

    Tim has advised a number of startups that are ongoing and successful businesses in the nutritional and food supplement industries and now actively uses his marketing and business background to help guide and mentor NYC area entrepreneurs as a certified mentor for SCORE.  In that capacity, Tim speaks frequently on topics of branding, pricing, product development, and marketing strategy.  Tim has a bachelors in marketing from John Cabot University in Rome, Italy, and received his MBA from Vanderbilt University.  Tim lives in NYC with his wife, a managing director at one of the largest financial institutions in the US.

  • 12:45–2:00

    5th and 6th Floors

  • Lunch

  • Buffet Lunch served on both 5th and 6th floors.

    VIP Lunch served on 5th floor.

  • 12:45–2:00

    6th Floor

  • Lunch Panel

  • The Smart Way to Success: Finding the Right Coach or Mentor for You and Your Business. 

     

    About Elizabeth Foster and Joy Passey

    Version 2

    Elizabeth Foster is a successful entrepreneur, having grown a business in the UK from start-up to a turnover of over £1million in two years.  In 2005, she stepped out of the company and, after receiving some coaching, she decided to train as a coach herself.  For the following 10 years, Elizabeth ran a successful coaching company in the UK then, in 2015, she moved to NYC and founded a brand new company Connect 2 Coach LLC.  The core concept for C2C was born out of the valuable knowledge that greatness can be achieved when the right person “has your back!” Part of the Connect 2 Coach winning formula is the unique Coach Match Process™ which takes all the ‘guess work’ out of finding the perfect partner – she connects the right coach with the right client, increasing the R.O.I. substantially and also manifesting a powerfully positive impact on all results achieved.

    Elizabeth been a member of NAWBO for 2 years and is now on the New York board as VP of Programming.  “I joined NAWBO because I wanted to connect with other women who were serious about being successful in businesses and to support them in thriving.”

    www.connect-2-coach.com


    Joy-PasseyJoy Passey, The Rebel Business Coach, is the Events Manager for this years NAWBO Small Business Bootcamp, Powering Your Growth conference. She is the Founder and Primary Coach for Joy Prosperity Coaching as well as the Community Outreach and Marketing Director for the New York City chapter of the International Coach Federation. She is a NYU Certified Organizational & Executive Coach and an Institute of Social & Emotional Intelligence Certified Coach. She holds a M.A. in Educational Theatre from NYU, plus four certificates from the Fashion Institute of Technology.

    Joy uses theatre and art techniques to help entrepreneurs gain clarity, communicate more effectively, establish reachable goals, and be more productive in order to increase prosperity. Combining Joy’s creative mind with her business knowledge fosters a fun and unique approach to helping entrepreneurs discover new possibilities for themselves. You can find Joy Passey listed in the Virtual Swag Bag with a chance to work with her at the special NAWBO rate.

    www.joyprosperitycoaching.com

  • 2:00–3:00

     

  • Session 3: Pick One

     

  • 2:00–3:00

    6th Floor

  • Panel

  • The Secrets of Business Growth through Great Marketing

    About This Panel

    With so many marketing options available …  SEO, PR, Social Media, Branding companies, Web designers… how do you make the right choices for your business?

    Four marketing gurus from different disciplines will explain in plain English what you need to know for your most effective marketing plan possible, how to get started and how to find the right people to work with.

    About Sherry Goldman, Lara Kisielewska, Geri Mazur, and Maisha Walker

    SherryGoldman_headshotSherry Goldman is founder and president of Goldman Communications Group, an award-winning public relations/marketing communications agency. Celebrating its 20th anniversary this year, Goldman Communications Group provides strategic counsel and campaigns to help companies, brands, non-profit organizations and their executives create, communicate, promote, and control their message and reputations in today’s fragmented and 24/7 world. Sherry has twice been awarded the prestigious Silver Anvil Award (the PR industry’s Oscar) from the Public Relations Society of America, and her work is featured in the textbook Public Relations Cases (Ninth Edition). Prior to Goldman Communications Group, Sherry held senior management positions in some of the largest international public relations agencies and also held editorial positions in print and broadcast media. Sherry is also an adjunct professor in public relations at LIU/Post and serves on Hofstra University’s (her alma mater) Herbert School of Communications Advisory Committee.

    www.goldmanpr.net


    Lara KLara J. Kisielewska founded a graphic design business, Optimum Design & Consulting, in 1992 and a technology marketing business, Xand Marketing, in 2005. She has been an active member of the Graphic Artists Guild since 1992, has held a seat on its Board of Directors since 1998, and is currently National President. Lara has also been a member of NAWBO NYC since 1992, serving on the Board of Directors as Vice Chair of Member Communications from 1996 to 1999, and was Chapter President from 2004 to 2005. Lara holds a BS in Graphic Communications Management and Technology from New York University.

    www.optimumdc.com


    Geri MazurGeri Mazur has more than 30 years experience moving people, products and brands forward. She has successfully positioned brands and companies of all sizes for growth in highly competitive markets. Prior to starting her own company, Geri held a number of senior strategic management positions in marketing, communications and advertising. Most recently, Geri was the senior strategic officer at Saatchi & Saatchi Wellness overseeing communications strategy for all agency brands

    www.gerimazurmarketing.com


    Maisha WalkerMaisha Walker is Founder and President of Message Medium, a digital marketing agency that helps successful brands harness the power of digital to achieve aggressive growth. After working in direct marketing and then finance, Maisha became one of the early experts in the digital marketing industry in the mid-90’s and after 20 years she is still innovating. She has worked on digital marketing campaigns for clients including Mars Chocolate, Columbia University, Unilever, Carver Bank, WJ Detusch the owner of Yellow Tail wines, NBA player Kyle Lowry, Save the Children, Karlsson’s Vodka and more.

    www.messagemedium.com

  • 2:00-3:00

    6th Floor

  • Speaker

  • Outclassing the Competition. Confidence. Credibility. Composure.

    About This Talk

    Effective communication and connection is critical in distinguishing ourselves from the competition. Discover impactful techniques that will increase your confidence, credibility, composure – and your bottom line.

    About Nancy Lynn

    Nancy Lynn side angleNancy Lynn is a transformational speaker, trainer, and coach with a big heart and effective outcomes. From the classroom to the C-Suite, Nancy has helped thousands of leaders elevate their image and their impact from the inside out – by incorporating compelling content, dynamic delivery, executive image, corporate etiquette and international protocol.

    She coaches executives of Fortune 500 companies, created a communication course for Stevens Institute of Technology and the University of Kuala Lumpur, and developed a record-breaking sales team as the Northeast Sales Director for Olan Mills. Nancy is the incoming president of the National Speakers Association in NYC. Through workshops, keynotes, and one-on-one coaching, Nancy empowers leaders with confidence, credibility and composure.

    www.thepolishedprofessional.com

  • 2:00-3:00

    5th Floor

  • Roundtable

  • Speak Your Value With The 8 Languages of Money.

    About This Roundtable

    Want to learn the # 1 mistake we all make in sales conversations? Would you like to walk away knowing the 3 steps proven formula to have a successful sales conversation, every time?

    About Liz Dederer

    Liz DedererLiz Dederer is the Founder + CEO of Selling With Service. Before founding her company in 2011, Liz created training programs and executed sales plans for international retailers and developed growth strategies for start-up, turnaround, high growth, and venture capital backed companies. Liz’s most memorable corporate experience is turning around an underperforming sales team from under 300K to $1.2M in 6 months. She now works with clients who have generated quick boosts of cash upwards of $37,000 in 2 weeks, ended the year 50% over plan and who have reported annual increases over $500K!

    Liz is the author the eBook, Speak Your Value, has been featured on the international Women and Money Summit, toured the country in 2015 for a national speaking tour and has helped countless in business and sales Speak Your Value with The 8 Languages of Money so you can Close Clients Quickly!

    www.SellingwithService.com

  • 2:00-3:00

    5th Floor

  • Roundtable

  • How to Handle Disputes with Partners, Customers and Vendors Successfully.

    About This Roundtable

    Business relationships can breakdown. Learn how to navigate disputes including: negotiating a resolution; when to get an attorney involved; evaluating your position; and how to avoid litigation but understand the process should it come to that.

    About Jennifer Zourigui

    Jennifer ZouriguiJennifer B. Zourigui (née Schain) is a partner in the firm’s Commercial Litigation, Labor & Employment, and Creditors’ Rights Groups.  Jennifer’s practice includes complex commercial litigation, business disputes, employment litigation, and bankruptcy-related litigation.  She has handled a diverse array of cases in both federal and state courts.  Jennifer also advises clients on a variety of employment matters, including employment agreements, employee handbooks, and enforcement of non-compete and non-solicitation agreements.

    Jennifer is a steadfast advocate for her clients and believes in creative thinking regarding both the legal and practical issues that impact her clients and their businesses.  She believes the key to a successful attorney-client relationship is understanding each client’s goals and implementing a strategy that best fits the client’s needs. Jennifer has the dedication and experience to fight for her clients to the finish but also believes, when appropriate, in early dispute resolution to avoid the cost of protracted or unnecessary litigation.  Whatever the task at hand, Jennifer is committed to seeking the best result possible for her clients.

    www.IngramLLP.com

  • 2:00-3:00

    5th Floor

  • Roundtable

  • The Ultimate Power Pitch…Convert More Conversations into Clients.

    About This Roundtable

    How do you answer “What do you do?” Is it in a clear interesting and MEMORABLE way?  Is your “pitch” generating leads? If you aren’t telling a compelling story, you are losing business every time! Learn how you can turn this around.

    About Rochelle Lisner

    Rochelle LisnerRochelle Lisner’s mission has been to energize, inspire and educate businesses and solo-professionals to achieve profit and peace. Since 2007, she has worked to solve their sales, presentations skills, communication and business growth headaches. Rochelle recognizes a sore spot in business development is sounding like everyone else in your industry. There is no originality in describing the services and professionalism that one represents. Her key question is “Are You Story Telling or Boring Telling.” In today’s cluttered market, it is imperative to leave an impact. This is where “Verbal Branding” comes to play. Can you be considered a person of influence just by what you say and how you say it?

    www.dynamicbusinessgrowth.com

  • 2:00-3:00

    5th Floor

  • Roundtable

  • Red Flag! Common Small Business and Start-up Employment Issues.

    About This Roundtable

    From hiring to termination, small business employers are at risk for missteps that could lead to litigation or other charges. This session will guide you through some of the most common challenges and provide you with practical solutions.

    About Michael Weber

    Michael WeberMichael Weber is founder of Littler’s New York office and a member of its Board of Directors. He provides 24/7 service and pragmatic advice to clients, assisting with human resources issues, including decisions concerning hiring, firing, compensation, and leaves. As a highly-experienced employment law trial lawyer, Michael has successfully defended clients in numerous individual, class, and collective actions; hundreds of mediations and arbitration proceedings; and achieved multiple defense verdicts in state and federal courts.

    In addition to his litigation practice, Michael counsels employers on effective strategies for avoiding litigation and prepares them for litigation when unavoidable. He frequently speaks throughout the country on contemporary labor and employment law topics and is regularly interviewed by the press and has been published in major national trade publications. His views and opinions are valued by senior management and employee relations professionals throughout the country.

    www.Littler.com

  • 2:00-3:00

    5th Floor

  • Roundtable

  • How to Manage Operating Costs and Vendor Relationships.

    About This Roundtable

    Do you have a strategic plan for your business? Do you want to be able to control your costs? This session will help you manage your business with strategic vision and tactical efficiency.

    About Harry Dannenberg

    Harry DannenbergHarry Dannenberg knows how to “bootstrap” a business. During 50 years in footwear manufacturing, wholesale, and retail, he has succeeded by spotting and seizing new opportunities. He joined the family business, then worked at a number of companies in product development, distribution and sales management. He designed products for the U.S. market and contracted factories in Brazil, China, Italy and Spain. He was instrumental in developing and distributing footwear lines for Oscar de la Renta, Caressa, and Bisou Bisou, and owned retail stores in a number of states. Harry didn’t limit himself to shoes, pioneering new distribution models that brought hosiery to drugstores and costume jewelry to shoe stores.

    It is that experience that Harry brings to mentoring SCORE NYC clients. He has been a SCORE mentor for 11 years, is a former SCORE NYC chairman, and manages SCORE’s large special events, including many at the Jacob K. Javits Convention Center.

    www.SCORE.org

  • 2:00-3:00

    5th Floor

  • Roundtable

  • The Essential Elements of a Successful Business Collaboration.

    About This Roundtable

    Learn how to clarify and describe your value proposition to attract partners and collaborators. Identify key elements to create successful partnerships for all involved. This session is a teaser for the prospective NAWBO NYC Collaboration Program.

    About Dolores DeGiacomo and Francine Parham

    Dolores GiacomoDolores DeGiacomo is an experienced corporate staff manager, accomplished entrepreneur, leadership development expert, consultant, and speaker. She’s the creator of the Power Up! method and is the founder of Power Up! Consulting. Her expertise is helping professionals develop mastery of success-oriented thinking and behavior patterns. Dolores works with individuals and in corporate environments, is an expert at program development as well and delivery.

    Dolores holds a master’s in psychology from Pace University and teaches undergraduate psychology at Kean University. She also holds a master’s in clinical social work from Rutgers University.  Dolores is the co-author of The Ultimate Career Pocket Guide and the developer of the Power Up! Power Play strategy planning system.  She’s a contributor to Forbes, The Huffington Post, and LinkedIn.

    www.doloresdegiacomo.com


    FrancineParham photoFrancine Parham is an author, professional speaker, entrepreneur and creator of CAREER POCKET GUIDES™. Francine is an accomplished business professional, career expert and co-author of “The Ultimate Career Pocket Guide” (Amazon, 2016) from her Career Pocket Guides™ series that aims to provide practical tips and insights essential for career success.

    She also speaks professionally. Her keynotes, speaking presentations, workshops and SkillUp! Professional ™ events focus on the additive and often unspoken skills needed to successfully navigate in one’s career. She brings over two decades of global experience as a career practitioner focused on professional and leadership development.

    www.francineparham.com

  • 2:00-3:00

    5th Floor

  • Roundtable

  • Quantum Strategic Partnerships: 4 Steps to Creating Alliances that WORK.

    About This Roundtable

    Make a quantum leap in your business with the power of strategic partnerships. Discover the 4-step system to success with this exciting approach to growth, productivity, and profit—and mine existing opportunities in your network!

    About Nina Kaufman

    NinaKaufmanNina Kaufman Esq. is a small business champion—not just your ordinary business attorney. The U.S. Small Business Administration named her Women in Business Champion of the Year (Region II). Forbes Magazine considers Kaufman an influencer on the subject of entrepreneurship. In over 20 years in business, Kaufman has helped thousands of business owners in the generation of hundreds of millions of dollars. As a trusted thought leader, Kaufman reaches over 2 million readers each month on Entrepreneur.com.

    A Mets fan by marriage and former stand-up comic, Kaufman has learned to find the funny in cycles of great promise and lackluster performance. Like you … Kaufman knows what it’s like to reinvent and evolve when business throws you curveballs. She received her Bachelor’s degree from Wellesley College (cum laude), her Master’s degree from the London School of Economics, and her law degree from Boston University Law School.

    www.BusinessExponential.com

  • 2:00-3:00

    5th Floor

  • Roundtable

  • Nailing PR For Your Business – Do It Like A Pro.

    About This Roundtable

    Winning PR for your business can be an elusive process. Take the mystery out of this integral part of your business, this session will expose how the media works and what you can expect from trying to break into the fast-paced news cycle to get publicity.

    About Katie Hellmuth Martin

    Katie Hellmuth MartinKatie Hellmuth Martin is a champion of small businesses, both at the local and national levels. As co-founder of Tin Shingle (www.tinshingle.com), one of the most popular and relied upon resource for business owners and marketers who are learning how to get big press and expand their digital footprints, Katie has a unique perspective on the challenges and triumphs of running and growing a business. She designs programs and benefits for the membership community of Tin Shingle to not only educate business owners and marketers in print and social media, but to empower and build the confidence needed to continue seeking and earning publicity, which is a highly selective and unforgiving industry.

    Articles published on Tin Shingle, its weekly live broadcast of buzz-building training, and promotional opportunities of members published on Tin Shingle are free to the public. Tin Shingle’s website currently gets 25,000 views per month from over 16,000 monthly users. Katie moved from Manhattan to Beacon eight years ago and launched the online publication A Little Beacon Blog, quickly growing its readership to currently over 10,000 views per month from 4,500 users.

    www.tinshingle.com

    www.alittlebeaconblog.com

  • 2:00-3:00

    5th Floor

  • Roundtable

  • How to Connect with Any Audience Fast so They Want More.

    About This Roundtable

    Elaine will show you the very first step you Must take when you’re in front of any audience. Her “Start Off Strong” Tools that ground you at the start of every talk and her #1 Tool that breaks down walls instantly with any crowd anywhere fast.

    About Elaine Williams

    Elaine WilliamsElaine is an award winning stand up comedian and speaker who’s appeared on Saturday Night Live, America’s Got Talent, HBO, ABC, NBC, FOX TV. She’s shared the stage with Amy Schumer, opened for Dane Cook, been featured in The New York Times and on Hay House Radio; and is a blogger for the Huffington Post. Elaine combines her coaching certifications from the late Debbie Ford (NY Times best selling author) and JFK University with her 30 plus years of performing in theatre, film, tv, voice-over, radio, and stand up comedy to transform her clients into “Rockstar Speakers.”

    Elaine continues to perform stand up comedy in the NYC area, and she speaks on college campuses across the US. Recent colleges include: Kent State, Notre Dame,  UT Austin, SUNY Empire State, and  U of Wisconsin, Green Bay. Her TV pilot, “Room for Improvement”, about her life as a landlord, comic and speaker, was a finalist with Lifetime TV and A & E  in the NY TV Festival; and Elaine was voted the top “Up and Coming Comic” in the NY Underground Comedy Festival.

    www.CaptivatetheCrowd.com

  • 2:00-3:00

    5th Floor

  • Roundtable

  • Channeling Your Inner Strength.

    About This Roundtable

    This session will show you how your thoughts and feelings affect your behavior. Learn how to identify and change negative thoughts, feelings and behavior into positive ones. Develop ways to create resiliency and confidence for success.

    About Joy Passey

    Joy-PasseyJoy Passey, The Rebel Business Coach, is the Events Manager for this years NAWBO Small Business Bootcamp, Powering Your Growth conference. She is the Founder and Primary Coach for Joy Prosperity Coaching as well as the Community Outreach and Marketing Director for the New York City chapter of the International Coach Federation. She is a NYU Certified Organizational & Executive Coach and an Institute of Social & Emotional Intelligence Certified Coach. She holds a M.A. in Educational Theatre from NYU, plus four certificates from the Fashion Institute of Technology.

    Joy uses theatre and art techniques to help entrepreneurs gain clarity, communicate more effectively, establish reachable goals, and be more productive in order to increase prosperity. Combining Joy’s creative mind with her business knowledge fosters a fun and unique approach to helping entrepreneurs discover new possibilities for themselves. You can find Joy Passey listed in the Virtual Swag Bag with a chance to work with her at the special NAWBO rate.

    www.joyprosperitycoaching.com

  • 3:00-3:15

  • Networking. Transition Time. Laser Coaching.

  • 3:15-4:15

  • Session 4: Pick One

  • 3:15-4:15

    6th Floor

  • Speaker

  • Managing Expectations: Top Trends for Understanding Today’s Millennials.

    About This Talk

    Gain insight into the Millennials mindset and what drives them to be productive employees and loyal customers. Walk away with tools and strategies to help you manage a desirable message that keeps them engaged and meets mutual expectations.

    About Shemeka Brathwaite

    Shemeka BrathwaiteShemeka Brathwaite, MSEd uniquely connects diverse groups through transformational keynotes, training programs, virtual presentations and coaching.Her expertise includes several years of working with organizations as a consultant or higher education professional on providing strategic solutions in attracting, engaging and retaining millennials to build their brand, human capital, and future leadership pipeline.

    Shemeka earned a Master’s degree in Adult Education and Human Resource Development from Fordham University and a Bachelor of Science degree from Syracuse University in Fashion Design. She is a New York University certified coach and practitioner of the world’s most trusted personality assessments Myers-Briggs Type Indicator and Strong’s Interest Inventory.

    www.ShemekaBrathwaite.com

  • 3:15-4:15

    6th Floor

  • Speaker

  • Marketing Trends in 2017.

    About This Talk

    Digital Marketer for over twenty years, Maurice talks about what to expect in marketing in 2017 and beyond.

    About Maurice Bretzfield

    Maurice BretzfieldMaurice Bretzfield is a Digital Marketing Strategist with over 20 years in the Digital Marketing Realm. He is a SCORE NYC Certified Business Mentor who works with a myriad range of clients in many industries.

    Maurice has a wide-range of business experience as a designer, importer, and distributor of apparel to over fifteen thousand customers in the U.S. alone. He spent nearly thirty years living and working in Asia.

    www.SCORE.org

  • 3:15-4:15

    5th Floor

  • Roundtable

  • Speak Your Value with the 8 Languages of Money.

    About This Roundtable

    Want to learn the # 1 mistake we all make in sales conversations? Would you like to walk away knowing the 3 steps proven formula to have a successful sales conversation, every time?

    About Liz Dederer

    Liz DedererLiz Dederer is the Founder + CEO of Selling With Service. Before founding her company in 2011, Liz created training programs and executed sales plans for international retailers and developed growth strategies for start-up, turnaround, high growth, and venture capital backed companies. Liz’s most memorable corporate experience is turning around an underperforming sales team from under 300K to $1.2M in 6 months. She now works with clients who have generated quick boosts of cash upwards of $37,000 in 2 weeks, ended the year 50% over plan and who have reported annual increases over $500K!

    Liz is the author the eBook, Speak Your Value, has been featured on the international Women and Money Summit, toured the country in 2015 for a national speaking tour and has helped countless in business and sales Speak Your Value with The 8 Languages of Money so you can Close Clients Quickly!

    www.SellingWithService.com

  • 3:15-4:15

    5th Floor

  • Roundtable

  • The Ultimate Power Pitch…Convert More Conversations into Clients.

    About This Roundtable

    How do you answer “What do you do?” Is it in a clear interesting and MEMORABLE way?  Is your “pitch” generating leads? If you aren’t telling a compelling story, you are losing business every time! Learn how you can turn this around.

    About Rochelle Lisner

    Rochelle LisnerRochelle Lisner’s mission has been to energize, inspire and educate businesses and solo-professionals to achieve profit and peace. Since 2007, she has worked to solve their sales, presentations skills, communication and business growth headaches. Rochelle recognizes a sore spot in business development is sounding like everyone else in your industry. There is no originality in describing the services and professionalism that one represents.

    Her key question is “Are You Story Telling or Boring Telling.” In today’s cluttered market, it is imperative to leave an impact. This is where “Verbal Branding” comes to play. Can you be considered a person of influence just by what you say and how you say it?

    www.dynamicbusinessgrowth.com

  • 3:15-4:15

    5th Floor

  • Roundtable

  • Red Flag! Common Small Business and Start-up Employment Issues.

    About This Roundtable

    From hiring to termination, small business employers are at risk for missteps that could lead to litigation or other charges. This session will guide you through some of the most common challenges and provide you with practical solutions.

    About Michael Weber

    Michael WeberMichael Weber is founder of Littler’s New York office and a member of its Board of Directors. He provides 24/7 service and pragmatic advice to clients, assisting with human resources issues, including decisions concerning hiring, firing, compensation, and leaves. As a highly-experienced employment law trial lawyer, Michael has successfully defended clients in numerous individual, class, and collective actions; hundreds of mediations and arbitration proceedings; and achieved multiple defense verdicts in state and federal courts.

    In addition to his litigation practice, Michael counsels employers on effective strategies for avoiding litigation and prepares them for litigation when unavoidable. He frequently speaks throughout the country on contemporary labor and employment law topics and is regularly interviewed by the press and has been published in major national trade publications. His views and opinions are valued by senior management and employee relations professionals throughout the country.

    www.Littler.com

  • 3:15-4:15

    5th Floor

  • Roundtable

  • How to Manager Operating Costs and Vendor Relationships.

    About This Roundtable

    Do you have a strategic plan for your business? Do you want to be able to control your costs? This session will help you manage your business with strategic vision and tactical efficiency.

    About Harry Dannenberg

    Harry DannenbergHarry Dannenberg knows how to “bootstrap” a business. During 50 years in footwear manufacturing, wholesale, and retail, he has succeeded by spotting and seizing new opportunities. He joined the family business, then worked at a number of companies in product development, distribution and sales management. He designed products for the U.S. market and contracted factories in Brazil, China, Italy and Spain. He was instrumental in developing and distributing footwear lines for Oscar de la Renta, Caressa, and Bisou Bisou, and owned retail stores in a number of states. Harry didn’t limit himself to shoes, pioneering new distribution models that brought hosiery to drugstores and costume jewelry to shoe stores.
    It is that experience that Harry brings to mentoring SCORE NYC clients. He has been a SCORE mentor for 11 years, is a former SCORE NYC chairman, and manages SCORE’s large special events, including many at the Jacob K. Javits Convention Center.

    www.SCORE.org

  • 3:15-4:15

    5th Floor

  • Roundtable

  • The Essential Elements of a Successful Business Collaboration.

    About This Roundtable

    Learn how to clarify and describe your value proposition to attract partners and collaborators. Identify key elements to create successful partnerships for all involved. This session is a teaser for the prospective NAWBO NYC Collaboration Program.

    About Dolores DeGiacomo and Francine Parham

    Dolores GiacomoDolores DeGiacomo is an experienced corporate staff manager, accomplished entrepreneur, leadership development expert, consultant, and speaker. She’s the creator of the Power Up! method and is the founder of Power Up! Consulting. Her expertise is helping professionals develop mastery of success-oriented thinking and behavior patterns. Dolores works with individuals and in corporate environments, is an expert at program development as well and delivery.

    Dolores holds a master’s in psychology from Pace University and teaches undergraduate psychology at Kean University. She also holds a master’s in clinical social work from Rutgers University.  Dolores is the co-author of The Ultimate Career Pocket Guide and the developer of the Power Up! Power Play strategy planning system.  She’s a contributor to Forbes, The Huffington Post, and LinkedIn.

    www.doloresdegiacomo.com


    FrancineParham photoFrancine Parham is an author, professional speaker, entrepreneur and creator of CAREER POCKET GUIDES™. Francine is an accomplished business professional, career expert and co-author of “The Ultimate Career Pocket Guide” (Amazon, 2016) from her Career Pocket Guides™ series that aims to provide practical tips and insights essential for career success.

    She also speaks professionally. Her keynotes, speaking presentations, workshops and SkillUp! Professional ™ events focus on the additive and often unspoken skills needed to successfully navigate in one’s career. She brings over two decades of global experience as a career practitioner focused on professional and leadership development.

    www.francineparham.com

  • 3:15-4:15

    5th Floor

  • Roundtable

  • Quantum Strategic Partnerships: 4 Steps to Creating Alliances that WORK.

    About This Roundtable

    Make a quantum leap in your business with the power of strategic partnerships. Discover the 4-step system to success with this exciting approach to growth, productivity, and profit—and mine existing opportunities in your network!

    About Nina Kaufman

    NinaKaufmanNina Kaufman Esq. is a small business champion—not just your ordinary business attorney. The U.S. Small Business Administration named her Women in Business Champion of the Year (Region II). Forbes Magazine considers Kaufman an influencer on the subject of entrepreneurship. In over 20 years in business, Kaufman has helped thousands of business owners in the generation of hundreds of millions of dollars. As a trusted thought leader, Kaufman reaches over 2 million readers each month on Entrepreneur.com.

    A Mets fan by marriage and former stand-up comic, Kaufman has learned to find the funny in cycles of great promise and lackluster performance. Like you … Kaufman knows what it’s like to reinvent and evolve when business throws you curveballs. She received her Bachelor’s degree from Wellesley College (cum laude), her Master’s degree from the London School of Economics, and her law degree from Boston University Law School.

    www.BusinessExponential.com

  • 3:15-4:15

    5th Floor

  • Roundtable

  • How to Connect with Any Audience Fast so They Want More.

    About This Roundtable

    Elaine will show you the very first step you Must take when you’re in front of any audience. Her “Start Off Strong” Tools that ground you at the start of every talk and her #1 Tool that breaks down walls instantly with any crowd anywhere fast.

    About Elaine Williams

    Elaine WilliamsElaine is an award winning stand up comedian and speaker who’s appeared on Saturday Night Live,  America’s Got Talent, HBO, ABC, NBC, FOX TV. She’s shared the stage with Amy Schumer, opened for Dane Cook, been featured in The New York Times and on Hay House Radio; and is a blogger for the Huffington Post. Elaine combines her coaching certifications from the late Debbie Ford (NY Times best selling author) and JFK University with her 30 plus years of performing in theatre, film, tv, voice-over, radio, and stand up comedy to transform her clients into “Rockstar Speakers.”

    Elaine continues to perform stand up comedy in the NYC area, and she speaks on college campuses across the US. Recent colleges include: Kent State, Notre Dame,  UT Austin, SUNY Empire State, and  U of Wisconsin, Green Bay. Her TV pilot, “Room for Improvement”, about her life as a landlord, comic and speaker, was a finalist with Lifetime TV and A & E  in the NY TV Festival; and Elaine was voted the top “Up and Coming Comic” in the NY Underground Comedy Festival.

    www.CaptivatetheCrowd.com

  • 3:15-4:15

    5th Floor

  • Speaker

  • Channelling Your Inner Strength.

    About This Roundtable

    This session will show you how your thoughts and feelings affect your behavior. Learn how to identify and change negative thoughts, feelings and behavior into positive ones. Develop ways to create resiliency and confidence for success.

    About Joy Passey

    Joy-PasseyJoy Passey, The Rebel Business Coach, is the Events Manager for this years NAWBO Small Business Bootcamp, Powering Your Growth conference. She is the Founder and Primary Coach for Joy Prosperity Coaching as well as the Community Outreach and Marketing Director for the New York City chapter of the International Coach Federation. She is a NYU Certified Organizational & Executive Coach and an Institute of Social & Emotional Intelligence Certified Coach. She holds a M.A. in Educational Theatre from NYU, plus four certificates from the Fashion Institute of Technology.

    Joy uses theatre and art techniques to help entrepreneurs gain clarity, communicate more effectively, establish reachable goals, and be more productive in order to increase prosperity. Combining Joy’s creative mind with her business knowledge fosters a fun and unique approach to helping entrepreneurs discover new possibilities for themselves. You can find Joy Passey listed in the Virtual Swag Bag with a chance to work with her at the special NAWBO rate.

    www.joyprosperitycoaching.com

  • 4:15-5:00

  • Raffle DRAW and Networking!

Click to REGISTER and buy a ticket. Then you can confirm the sessions you want to go to!