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Date: Wednesday, February 24, 2010
Time: 5:30 pm - 7:30 pm
Place: Morgan Stanley Smith Barney, 31 West 52nd Street, 23rd Floor, New York City, New York 10019
Directions: Subway B,D,F to West 50th; E,V to East 53rd
Cost Advanced Registration: $20 For Members ; $35 Non-Members
Cost At the Door: $35 Members
Cost At the Door: $50 Non-Members
More information email: info@nawbonyc.org
Seating for this event is limited — We recommend you pre-register to be assured of your place.
EVENT SPONSORS:
This event is hosted by Kate K. Waters, CFP Vice President-Wealth Management, Morgan Stanley Smith Barney
-- click, Member Online Registration ($20 for Members)
-- click, Non-Member Online Registration ($35 in advance)
Only cash will be accepted when paying at the door.
5:30 pm - 6:00 pm Networking
6:00 pm - 7:00 pm Panel Discussion
7:00 pm Question and Answer Period
What is branding? Why is it important for your business, products, and services? What is the most effective way to develop a strong brand? Four experts will share their secrets in a lively roundtable discussion. Learn how to create a brand to grow your business. Understand the relationship between branding, marketing, sales, and developing positive customer relationships. This experienced panel will teach you how to deliver your brand message clearly and use branding to build your credibility. They will also answer questions and give you personalized advice.
Panelists:
Lynn Altman is the president and founder of Brand Now, a branding and new products consulting agency located in New York City. She has worked on over 400 branding initiatives for companies like Coca Cola, Microsoft, Procter & Gamble, Gillette, American Express, Nestlé, L’Oréal, and Wyeth. Lynn is the author of Brand It Yourself: The Fast, Focused Way to Marketplace Magic. She has been interviewed on nationally syndicated radio shows and has appeared on CNBC and ABC News Now. She is a third-degree black belt, an active yoga practitioner, and also volunteers her time at the Young Adult Institute teaching karate to developmentally disabled adults.
Stephanie Sakoff is President and Founder of Lucky Chick, a luxurious bath and accessories line that caters to young women. Stephanie has been extremely successful in building the Lucky Chick brand. From the beginning, Lucky Chick’s brand message was to encourage women, regardless of where they are in life, to be good to themselves and to remain positive. Launching Lucky Chick at a New York trade show, she secured Bloomingdales as her first customer. Over the next seven years, customers included Victoria’s Secret, Bath and Body Works, Nordstrom, and thousands of spas and salons in the US and abroad. In 2006, Stephanie licensed the Lucky Chick brand to another company, but recently regained the rights and is now re-launching her product line. “It’s exciting and challenging to re-launch a brand in a completely different environment,” she says. Stephanie has a BFA from the Cooper Union for the Advancement of Science and Art and an MFA from the School of Visual Arts.
Analisa Balares is CEO of Womensphere and Executive Producer of all of its global summits. She has built Womensphere into an important brand in the women’s leadership and business arena. Analisa, who is committed to innovation, women’s leadership development, environmental sustainability, and community development, was formerly Global Marketing Manager for Microsoft's blogging and social networking service. She managed the global marketing launch of Windows Live Spaces in over 30 countries, and led the strategy and execution of Spaces projects around branding, partnerships, events, and online community development. She began her career at Goldman Sachs, and has an MBA from Harvard Business School, and a BA from Mount Holyoke College. Analisa was recently selected as one of 30 “NYC Young Leaders” and took part in New York City’s Young Leaders Program. She was also named a CBS Radio/1010WINS “Tomorrow’s Newsmaker Awardee”.
Jan Andrew started the consultancy Robinson Andrew Media (RAMedia) in 1996 with her late husband, legendary legal journalist Tim Robinson. Their first client, the pioneer search engine Excite, eventually led them to more web clients and adventures in Silicon Valley during the dotcom boom and bust. Today Jan helps corporate and non-profit clients tell their stories in the media and on the web. Jan has worked as a senior executive with The Hendra Agency, aMedia, and Braun Ketchum Public Relations. She currently heads the Public Policy Committee for the New York Chapter of NAWBO. Jan received her Masters in Communications Management at the Annenberg School for Communication (USC). Jan is the author of How to Beat the Races (based on her experience as a groom and handicapper at New Jersey and Miami racetracks) and Divorce & the American Family. She is a contributor to Grandma’s Kitchen.
Moderator:
Jane Wesman is president of Jane Wesman Public Relations, Inc. and author of Dive Right In – The Sharks Won’t Bite: The Entrepreneurial Woman’s Guide To Success. She is currently Vice President, Programs, NAWBO-NYC. Her articles on marketing, business, and women and entrepreneurship have appeared in Inc., American Bookseller, Professional Performance, Enterprising Women, foxbusiness.com, and womenentrepreneur.com
This event is hosted by Kate K. Waters, CFP® Vice President-Wealth Management, Morgan Stanley Smith Barney.
Seating is limited, so register early before it sells out. Bring a lot of business cards, and we look forward to seeing you.
For more details, contact:
email: info@nawbonyc.org
Phone: 212.252.1100
Fax: 212.252.1800
All attendees must be registered 24 hours prior to the time and date of each event. This applies to both online and offline registration. We host our events at various locations and the venue security is often very tight. If your name is not on the door list for security clearance, we cannot guarantee that you will be admitted. Please make sure you register at least the day before each event.
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